Análisis del marketing publicitario de dos campañas de la marca Toni difundidas en la red social Facebook durante el año 2020
This work analyze the technical and discursive characteritics of the advertising marketing of two campaigns carried out by Toni Brand and published on Facebook throughout 2020, the first comprises image renewal and the second called “la buena nutrición es prevención”, a total analyze of 66 products...
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Formáid: | bachelorThesis |
| Teanga: | spa |
| Foilsithe / Cruthaithe: |
2022
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| Ábhair: | |
| Rochtain ar líne: | https://dspace.unl.edu.ec/jspui/handle/123456789/24610 |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Cuir clib leis | Achoimre: | This work analyze the technical and discursive characteritics of the advertising marketing of two campaigns carried out by Toni Brand and published on Facebook throughout 2020, the first comprises image renewal and the second called “la buena nutrición es prevención”, a total analyze of 66 products and their publications. Thanks to observation files, it was possible to learn the characteristics of production and editing of advertisements and the properties of their messages. From the observation technique, it was also possible to learn about the publications generated by the brand, then the dissemination plan was studied to recognize the aspects that contribute to the positioning of the brand on this social network. Within the investigation, the interviews with experts verified the qualities found in the advertising products and allowed to outline the strategies that the company uses. The results show Toni brand works correctly in the development of advertisements, the management of audiovisual content is congruent with the message and the target, because along the study Toni applied two essential components to stand out on Facebook: a balanced design in their publications and banners and videos contain accurate and relevant information about the brand or product. . |
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