Plan de marketing para la empresa Electric & Pernos de la ciudad de Lago Agrio, provincia de Sucumbíos.

This academic work has as main objective the "Making a Marketing Plan for the Electric & Bolts." City of Nueva Loja. The work is structured in the following subparagraphs: In the literal d cover theoretical concepts, which refer to the importance of using a marketing plan concepts using strategies to improve the efficiency of the company. In the literal and the different materials, methods and techniques used for gathering information wing where the scientific method and their respective complementary methods such as the deductive, inductive, historical and analytical techniques and direct observation was used is shown Manager interview and survey both the 10 employees and a sample of 333 customers. Results, where he began with the situational analysis, in which both the internal and external environment are addressed are presented in paragraph f. In the internal environment factors such as political and legal, economic, social, technological and Porter's five forces, in which it was obtained as the main opportunity for Electric & Bolts "Increase of GDP and increased investment" is analyzed and a threat to "Instability of the Government"; EFE matrix in the company achieved a rating of 2.61 result indicating that external strategic position of the company in general is above average. For the analysis of the internal environment proceeded with gathering information through research techniques; so that interviewed the Manager, in addition to the 10 employees and a sample of 333 customers were surveyed. With the information gathered proceeded to build the EFI Matrix, where 6 strengths among which highlights "Innovation in services" and the most important weakness is the "high prices" determined; in this matrix the company obtained a weighted score of 2.66 which means that the company is strong internally but should improve those weaknesses to be solidly strong. That is why in the SWOT MATRIX at the junction of the variables were 6 strategic objectives, which are broken down in the literal g in the part of the Discusiónen the proposal, it should be noted that according to the Qualitative Matrix strategic planning the first option is "Offering discounts to increase sales volume." Conclusions of all the investigative work which details each of the results obtained from the various sources of collected information, in which case the budget required for the implementation of operational plans is $ 7,165 presents the literal h,. $ 00; is estimated that this investment will strengthen the company image in the market and thus improve profitability.In the literal i found the proposals to the company to run its activities efficiently and to be more competitive and achieve better positioning in the local market recommendations. In the literal j is the bibliography used with all theoretical concepts for this work, in the literal k and l are respectively the appendices and index

• Autor principal: Ramírez Quezada, Alberto Arnaldo (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2014
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/16116