Proyecto de factibilidad para la implementación de una empresa productora de aceite hidratante de manzanilla para la piel y su comercialización en la ciudad de Loja

The objective of this research is the conduct a feasibility study for the creation of a company producing and marketing oil moisturizer in the city of Loja, which allowed the application of different methods and techniques allows for the investigation, as the Deductive method which is the most usual scientific method, which is characterized by four basic steps: observation and recording of all the facts: the analysis and classification of facts, the inductive derivation of a generalization from the facts; and the contrast, the inductive method which the particular part to reach is usually so by studying the various parts that comprise an assessment of the project failed to win the general conclusion as the feasibility of the project, Statistical method which consists of a set of procedures for managing qualitative and quantitative research data. This data management purpose is to check, in a part of the reality of one or more vertical consequences deduced from the general and specific objectives of the research. The use of these methods allowed to reach the culmination of this work and that to do had to follow the steps of understanding and application of the same show. In the market study in Loja city, with a sample of 397 respondents; Weighted surveys used and the results have been inferred and then perform market analysis, determining the potential demand of 45,405 people, 40,864 Real Demand people, Effective Demand 30,239 people, which use moisturizing oils 181,437, 150,696 the Offer of moisturizing oils and unmet Demand 30,741 moisturizing oils, which allowed us to determine that the project can and should be performed by the results obtained in the analysis of demand, supply and levels of marketing this product . The installed capacity of the project determines that the company will be able to produce 24,180 moisturizing oils 250 gr., And having a capacity of 14,507 will be used moisturizing oils 250 gr., Of which 60 % of the capacity is used to produce the first year corresponding to 14,508 moisturizing oils 250 gr., plus the location of the same to be located in the city of Loja, in Barrio La Pradera, Eduardo Kingman streets and Ferns is determined. The production process requires the use of suitable equipment, which will be guaranteed to get a quality product at reasonable prices. Then determining the project engineering process diagrams, characteristics of operation and management, technical requirements as equipment, facilities, furniture and fixtures develops. Also an administrative study determined as a Limited Liability Company, and functional organizational structure to the hierarchical levels both Legislative, Executive, Consultant Level Support Assistant, Level Operational Level and the operating manuals, charts was performed; which served as a guideline for implementing a good organization, because it will have the following staff : Manager, a Secretary a Concierge - Guardian, one Accountant who will be part of the Administrative staff and operational staff distributed as follows: a Head production, a Head of Sales, Two Workers, and a seller. The project reaches an investment of $ 62,674.25 and will be funded with contributions from partners 52.13 % of total investment corresponding to $ 32,674.25 and a loan to keep the project with the Bank constitute the Loja corresponding to 47.87 % $ 30,000 10-year term at 15 % annual interest. The financial evaluation shows the following results: According to the NPV of this project gives a positive value of $ 150,634.70, indicating that the project or investment is suitable. For this project, the IRR is 63.01 % and this value satisfactory to carry out the project, the time required to recover the original investment would be 1 year, 7 months and 18 days, for this project, the sensitivity values are less than one, therefore not affect changes in project costs and revenues increased 37.50 % and decreased by 23.40%, respectively, ie the project is not sensitive to these changes.

• Autore principale: Mora Costa, Gabriela Maritza (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2014
• Soggetti: ADMINISTRACIÓN DE EMPRESAS
• Accesso online: http://dspace.unl.edu.ec/jspui/handle/123456789/15272