Evaluación de las preferencias del cliente en lo relacionado al uso de los productos y servicios financieros que oferta el Banco Pichincha Agencia Loja, en el periodo septiembre 2016 a septiembre 2017

The main objective of the research is to evaluate the preferences of the client when selecting a product or service in the Banco Pichincha Loja Agency, during the period September 2016 September 2017, in order to provide the institution with information that helps in decision-making for its strength...

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Bibliographic Details
Main Author: Cueva Pesantez, Galo Fabricio (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/20609
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