Proyecto de factibilidad para la creación de una empresa de producción y comercialización de acondicionador para el cabello a base de aloe vera en la ciudad de Quito

For the present thesis is has raised as objective general develop a project of feasibility for the creation of a company producer and marketer of conditioner for the hair based aloe vera in the city of Quito, of which is has raised it application of different methods and technical of research, it same that allows perform, the method scientific the same that allows establish relations between them made and enunciating laws that explain them phenomena that involve the research problem, the method deductive based on this is determined the size of the shows, with data general and real of it population to level local it demand potential, real, effective and demand unsatisfied, method inductive is used for make an analysis of the information collected of them surveys applied, the method analytical synthetic allowed, apply them sciences administrative and through which is determined them laws societies of the company producer of conditioner for the hair, the method statistical-mathematical this allowed measure them results obtained of them surveys, also is established the greater percentage of which allowed determine the problem of the feasibility of creating a company of production and marketing of conditioner to the hair. The market study carried out in the city of Quito, with a sample of 384 families that will apply the survey; the same that is tabulated and analyzed throwing results that will serve of helps to make the analysis of the market, determining that the demand effective is of 407.939 possible customers of conditioner for the hair for the first year of projection. 352.934 people offer buy conditioner for the hair in the first year of projection of the project and the unsatisfied demand is 55.005 potential clients of hair conditioner also for the first year of implementation of project, which allowed to determine that a project can and should be run according to the results. Unsatisfied demand reflects the potential market that exists in the city of Quito, for this product, with the following results: for the first year of life of the project the unmet demand is: 55.005, the installed capacity of the project determines that the company will be able to produce 100% 31.680 containers 200 ml conditioner for hair and whose capacity used to be 28.512 packaging , of which it will produce the 90% of the capacity of production for the first year, in addition determines the location to be located in the sector of the northern Pan-American Highway at kilometer 12.5 entrance to Llano Grande. The process productive demand the use of machines and equipment appropriate, what guarantees a product of quality and to prices accessible according to them of the competition. Then developed the engineering of the project, determining process diagrams, the characteristics of operation and management, technical requirements as equipment, facilities, furniture and belongings, company constitution and other items that make up the start up business. The administrative study determined constitute as a company liability limited CIA Ltda., with its respective functional organizational structure to hierarchical levels both legislative, executive, level advisor, auxiliary support level, operational level, as well as manuals of functions, organization charts; that served to implement a good organization, since is will be with the following personal: manager, a Secretary-Accountant who will be part of the personal administrative, and the personal operating distributed of the following way: a chief of production, 2 operators and 2 sellers. And an attorney as counsel for solving legal problems for the company. The project achieves an investment of $104.035,61 and will be financed with a contribution of the partners of 65% of the total investment which corresponds to $ 67.623,15 and a loan that will keep the project with Pacific Bank will constitute 35% which corresponds to $ 36.412,46 to 3 year term to the 11.83% of annual interest. The evaluation financial presents the following values: according to the VAN of the present project gives a value positive of $ 45.346,92 dollars, which indicates that the project is feasible. The TIR is 24,76%; being this value satisfactory to put up the project, the time that is would require to recover the investment original is of 3 years, 3 months and 28 days, them values of sensitivity for the project are under that one, therefore, not can affect to the project them changes sudden in costs e income increased 5% and decreased in a 3.5% respectively therefore it was evident that the project is not sensitive to these changes. Once the relevant studies for the preparation of the draft raised the relevant conclusions and recommendations of the research. Finally evidenced the bibliography on the topics covered in the research, as well as respective backups of the project.

• Hlavní autor: Cabrera Carrión, Andrea Carolina (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2017
• Témata: ADMINISTRACION DE EMPRESAS; FACTIBILIDAD; PRODUCCIÓN; COMERCIALIZACIÓN
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/18435