Guía turística digital del centro histórico de la ciudad de Loja

We conducted the present research work in the historic center of Loja, located in the parish of El Sagrario and San Sebastian, mainly based on the development of innovative web tools, with the principal objective of offering a digital tourist guide that contains the necessary information for the user. For its execution, we proposed three specific Objectives. First, we carried out the inventory and prioritization of the tangible cultural attractions of the historic center. Therefore, we defined the evaluation and prioritization criteria using elements of the methodology of MINTUR and AME, obtained the list of notable real estate properties and simultaneously their summary sheets, developed through interviews, technical sheets requested from INPC, and fieldwork; Then we proceeded with the design of the digital tourist guide, based on the manual of the Network of Intelligent Tourist Destinations (DTI), so that we used surveys and with the results obtained we proposed a sketch to define the format and other elements of design and information that would integrate the tourist guide, at the same time we generated the visual and audiovisual material, in addition to this, we made a comparison of web platforms using criteria and interviews with web developers. Subsequently, we transformed the website link into a QR code. Finally, we proposed a dissemination and promotion plan through social networks, creating content of tourist value. By implementing this type of digital guide, we strengthen the city's image, and promote the city's tourism, causing the arrival of more people interested in visiting Loja to learn about its cultural and natural heritage.

• 第一著者: Gutierrez Morocho, Edgar Bladimir (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2023
• 主題: <TURISMO>; <LOJA>; <CENTRO HISTORICO>; <GUIA TURISTICA DIGITAL>
• オンライン･アクセス: https://dspace.unl.edu.ec/jspui/handle/123456789/27734