Fortalecimiento al turismo gastronómico en base a las tortillas de Gualo, en el Centro Urbano de la Parroquia San Lucas, del Cantón Loja.

The present work, entitled “Strengthening gastronomic tourism based on Gualo tortillas in the urban center of the San Lucas parish, Loja Canton”, has the general objective of strengthening gastronomic tourism based on Gualo tortillas in the urban center of the San Lucas parish, Canton Loja. For the development of the research work, the following specific objectives were proposed: Diagnose the gastronomic production based on Gualo Tortillas in the urban center of the parish of San Lucas, which allowed identifying the number of enterprises that exist and examine the impact of those external factors that affect the parish, which allowed developing the second objective Design a tourism product based on gualo tortillas in the urban center of the parish of San Lucas, Canton Loja where interviews were conducted with the owners of the enterprises. This allowed the development of the SWOT to determine the problems and develop the strategy matrix, from which three strategies were chosen: Formulate a guide for the realization of gastronomic fairs, Propose the design of a tourist brand inspired by gualo tortillas and propose a promotion and dissemination plan, which are part of the development of the proposed tourist product which is the tourist circuit. In the research development, human, material, technological, logistical and biosafety resources were used; bibliographic, analytical, descriptive, inductive and deductive methods were employed; and the techniques of direct observation, interviews, survey, PESTEL tool and SWOT matrix were used. When analyzing the results, it was determined that, although gualo tortillas are currently very well known, they face a big problem in terms of the presentation of the vendors, the attention they provide and also, they do not have support activities for the promotion of gualo tortillas. Finally, some conclusions and recommendations were made for the different enterprises and the parish government.

• المؤلف الرئيسي: Medina Valladares, Stefania Alejandra (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: ADMINISTRACION TURISTICA; TURISMO GASTRONOMICO; TORTILLAS DE GUALO; LOJA
• الوصول للمادة أونلاين: https://dspace.unl.edu.ec/jspui/handle/123456789/30530