Propuesta de un plan estratégico de marketing para la empresa de servicios logísticos “Priority” de la ciudad de Loja
The present work was developed with the purpose of elaborating a proposal of a strategic marketing plan for logistics service "PRIORITY" in the city of Loja. A strategic marketing plan to define objectives (what to do) and strategies (to do) for the company, for it is based on the identifi...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/8274 |
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