La influencia de los medios de comunicación en el desarrollo social de la conciencia medioambiental de los habitantes de la ciudad de Loja durante el período enero - junio 2018.

This research work is born in order to determine the influence of the media in the social development of the environmental awareness of the inhabitants of the city of Loja, to which inquiry had as objective: to determine if the local media to adequately address the environmental issue and if journal...

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Bibliographic Details
Main Author: Ochoa Mejia, Janina Milena (author)
Format: bachelorThesis
Language:spa
Published: 2018
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Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/21496
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Summary:This research work is born in order to determine the influence of the media in the social development of the environmental awareness of the inhabitants of the city of Loja, to which inquiry had as objective: to determine if the local media to adequately address the environmental issue and if journalists of Loja have the level of training environmental technician. In the research the following methods were used: inductive, deductive, descriptive, using techniques like the survey, interview, and observation of field and technical data sheets, to sustain the present study. Field information allowed to obtain clear results of the analysis to government agencies, ONG´s, communication media, journalists, and citizenship of Loja, reaching specific conclusions that showed the problem in its dimension. This was fulfilled with the objectives outlined for this research. The end result included some general recommendations to provide solutions to the problem presented, with the creation of a proposal for a comprehensive environmental education.