Proyecto de factibilidad para la implementación de una empresa productora de nuggets de pollo empacado al vacío y su comercialización en la provincia de el Oro

The objective of this research is the "Determine the feasibility of creating a producer of Chicken Nuggets vacuum packaging and marketing in the province of El Oro," which allowed the application of different methods and techniques that research allows, as the deductive method which is the inductive method which the particular part to reach usually the Statistical Method which consists of a set of procedures for managing qualitative and quantitative research data. The use of these methods allowed to reach the culmination of this work and that to do had to follow the steps of understanding and application of the same show. In the market study in the province of El Oro, with a sample of 399 households and 368 traders of Chicken Nuggets; Weighted surveys have been analyzed and the results have been inferred and then perform market analysis, determining the potential demand of 160,295 households, 57,706 families Demand Real, Effective Demand 471,435 pounds of Chicken Nuggets, The Offer of 324,706 pounds of Nuggets Chicken and unmet demand for 146,729 pounds of chicken nuggets, which allowed us to determine that the project can and should be performed by the results obtained in the analysis of demand, supply and levels of marketing this product. The installed capacity of the project determines that the company will be able to produce 111,800 pounds of chicken nuggets and whose capacity utilization will be 67,080 pounds of chicken nuggets, of which 60% of capacity used to produce the first year that up to 67,080 pounds of chicken nuggets, plus the location of the same to be located in the city of Machala, street 9 de Mayo and Rocafuerte is determined. The production process requires the use of suitable equipment, which will be guaranteed to get a quality product at reasonable prices. Then determining the project engineering process diagrams, characteristics of operation and management, technical requirements as equipment, facilities, furniture and fixtures develops. Also an administrative study determined as a Limited Liability Company, and functional organizational structure to the hierarchical levels both Legislative, Executive, Consultant Level Support Assistant, Level Operational Level and the operating manuals, charts was performed; which served as a guideline for implementing a good organization, because it will have the following staff: Manager, a Secretariat Contadora a Concierge-Keeper, who will be part of the Administrative staff and operational staff distributed as follows: a Chief production, Sales Manager, Two Workers, and a seller. The project reaches an investment of $ 32,201.32 and will be funded with contributions from partners the 52.42% of total investment corresponding to $ 17,201.32 and a loan to keep the project with the Bank constitute the Machala corresponding to 46.58% $ 15,000 10-year term at 15% annual interest. The financial evaluation shows the following results: According to the NPV of this project gives a positive value of $ 95,050.86, indicating that the project or investment is suitable. For this project, the IRR is 74.79% and this value satisfactory to carry out the project, the time required to recover the initial investment would be 1 year, 4 months and 19 days to this project, the sensitivity values are less than one, therefore not affect changes in project costs and revenues increased 32.27% and decreased by 22.14%, respectively, ie the project is not sensitive to these changes. Then the most significant findings and recommendations of the project arises.

• 1. Verfasser: Romero Armijos, Tito José (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2014
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/15023