Evaluación del Turismo de Aventura en la ParroquiaZamora, Cantón Zamora, Provincia de Zamora Chinchipe

The present research work called "Evaluation of Adventure tourism in the Zamora Parish, Zamora Canton, Zamora Chinchipe Province.", was raised as a General objective: "Evaluate adventure tourism in the Zamora Parish, Zamora Canton, Zamora Chinchipe Province ”; Three specific objectives were also raised: "Make a diagnosis of the current situation of adventure tourism in the Zamora parish"; "Evaluate what kind of activities related to adventure tourism are carried out in the Zamora parish" and "Establish marketing strategies that allow the reactivation of adventure tourism in the Zamora parish". A diagnostic matrix was created taking into account the MINTUR methodology to determine the tourist attractions suitable for adventure sports, in addition to this, interviews were conducted with people from companies related to tourism, surveys were applied to the offer and demand for the evaluation of adventure activities, a SWOT was elaborated from the internal and external part of the parish, in addition a strategic SWOT was carried out, the same one that helped us to obtain the marketing strategies for the reactivation of adventure tourism in the parish. The results in the evaluation applied to supply and demand show that tourists with 38% givingGood on the Likert scale have received good service from tour operators, however they also mentiontheir dissatisfaction in terms of equipment. and accessories with 15% being Regular due to the lack of implements. As a recommendation, companies that provide this type of service were asked to implement tourist packages related to adventure sports, have implementation in good condition and have professional and certified guides for the development of this activity.

• 1. autor: Aguinsaca Tene, Jessica Viviana (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2023
• Hasła przedmiotowe: <ADMINISTRACION TURISTICA>; <ZAMORA CHINCHIPE>; <TURISMO>; <TURISMO NEGRO>
• Dostęp online: https://dspace.unl.edu.ec/jspui/handle/123456789/26577