Estudio de factibilidad para la creación de una empresa de producción y comercialización de mermelada de durazno en la ciudad de Loja
The purpose of this thesis is the execution of a "Feasibility study for the creation of a peach jam production and marketing company in the city of Loja". This is how the research provides all the steps and studies that help define the effectiveness of the project. For the development of t...
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2018
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/20706 |
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Přidat tag | Shrnutí: | The purpose of this thesis is the execution of a "Feasibility study for the creation of a peach jam production and marketing company in the city of Loja". This is how the research provides all the steps and studies that help define the effectiveness of the project. For the development of this research work methods and techniques were applied; the inductive method to establish demand, offer the product and select the target market; the deductive method to systematically mention the concepts related to each of the variables of the topic under study, and the analytical method with which each part of the feasibility project was carried out; as well as techniques such as the survey of those involved in the consumption and distribution of this type of products for the achievement of the specific and general objectives established. In the market study carried out in the city of Loja, with a sample of 397 families and 12 main marketing companies of jams; tabulated surveys have been analyzed and inferred the results to then perform the market analysis, determining the Potential Demand, Real Demand, Effective Demand, as well as the Offer and Unsatisfied Demand which allowed to determine that the project is optimal and should be executed, the results obtained in the analysis of the demand, supply and marketing levels of this product. 6 In the technical study, the installed capacity is 146,160 jars of 300 grams of peach jam, of which 80% of the capacity used for the first year will be produced corresponding to 116,928 jars of 300 grams, in addition the location is determined of the same one that will be located in the city of Loja, in the streets of Inés Jiménez and Atahualpa, Sector Miraflores Bajo. On the other hand, the company will have an adequate infrastructure and necessary requirements for its operation, that is, with the raw material, labor and all the necessary instrumentation for the production and marketing of the product, at a price appropriate to the market segment. settled down. Likewise, the administrative study was carried out, determining as a Limited Liability Company and it will be called "Delicious Jam" Cía. Ltda., With the functional organic structure at the hierarchical, legislative, executive, advisory, auxiliary, operative levels, as well as the function manuals and organizational charts that served to design a good organizational structure, since the following personnel will be available: manager , secretary, accountant, a salesman, head of production, and operational staff that is composed of two workers. In the financial study, the initial investment of $ 25,331.83 was determined, whose financing with equity capital will be 64.41% and 35.60% with external capital financed by Banco Ban Ecuador with an interest rate of 11%, at a term of 5 years. with semi-annual payments, the operating budget for the 7 first year reaches a total of $ 151,843.32, and an income for sale of $ 187,084.80 Finally, the financial evaluation of the project was carried out to establish the feasibility of the project and its execution, for which the following indicators were analyzed: the cash flow, the net present value (NPV) with a value of $ 78,458.73, the rate internal return (IRR) with 68.09%, the benefit / cost ratio (RBC) is $ 1.28, meaning that for every dollar invested the company earns 28 cents, and the period of recovery of capital (PRC) it will be in 1 year, 6 months and 4 days; The sensitivity analysis indicates that the project supports an increase in costs of 14.87% and a decrease in revenues with 11.74%, with a result of 0.99, which indicated that the project is favorable. All these studies allowed to present the conclusions and recommendations that were reached at the end of the work, attaching the bibliography consulted with their respective annexes. |
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