El uso del PODCAST como herramienta periodística para la difusión y consumo de información en las radios análogas y digitales de la ciudad de Loja
Currently, information has evolved according to the needs of users, exploring new dissemination alternatives within the universe of communication and leading listeners to a level of active participation, the podcast has become a tool for direct outreach towards users and a radio alternative aimed at...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2024
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| Teme: | |
| Online pristup: | https://dspace.unl.edu.ec/jspui/handle/123456789/29476 |
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Dodaj oznaku | Sažetak: | Currently, information has evolved according to the needs of users, exploring new dissemination alternatives within the universe of communication and leading listeners to a level of active participation, the podcast has become a tool for direct outreach towards users and a radio alternative aimed at promoting information. The general objective of this research is to "Analyze the podcast as a journalistic tool for the dissemination and consumption of information on analog and digital radio stations in the city of Loja", as specific objectives the following were determined: Identify analogue and digital radio stations in the city from Loja to make use of the podcast to share information; examine whether the journalistic podcast meets the technical and content characteristics; determine the acceptance of the podcast as an information tool, and finally propose a manual for the production of journalistic podcasts. The research starts from a mixed approach, which helped with the collection and analysis of all the information. In addition, research methods were used such as: Scientific, descriptive and analytical, which with the help of techniques, such as observation , interviews and surveys, the current situation of the different analog and digital radio stations in the city of Loja was known, and the different characteristics, techniques and content disseminated by them were also identified, analyzing the scenario of understanding, elaboration and development from the use of the podcast; In this way, the adaptation that this journalistic tool has with the citizens of Loja was recognized. Finally, it was possible to propose a manual for the production of a podcast that serves as a guide and promotes its use, contributing positively to the audience through the use of the podcast as a communicational teaching-learning instrument. Keywords: Podcast, analog radios, digital radios, journalistic tool, dissemination of information. |
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