ELABORACIÓN DE UN PLAN ESTRATÉGICO PARA EL HOSTAL CÁMARA DE COMERCIO DE LA CIUDAD DE CATAMAYO
The city of Catamayo, always excluded and forgotten, he/she should think about alternatives to achieve to medium and I release term, a sustainable and sustainable development, what you can achieve diversifying the application of strategic plans in the small and big companies and more emphasis toward...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | bachelorThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2015
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| Θέματα: | |
| Διαθέσιμο Online: | http://dspace.unl.edu.ec/jspui/handle/123456789/10799 |
| Ετικέτες: |
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Προσθήκη ετικέτας | Περίληψη: | The city of Catamayo, always excluded and forgotten, he/she should think about alternatives to achieve to medium and I release term, a sustainable and sustainable development, what you can achieve diversifying the application of strategic plans in the small and big companies and more emphasis toward non traditional sectors as the tourist one that besides to preserve the nature and to minimize the contamination, it allows the use of the natural landscapes and the cultural beauty of the city, what justifies the development of the present strategic plan, guided to create to the company of services, especially to the sector Hotel improvement in the attention to the clients either for tourist reasons, I study, business or work for that which, in first term he/she was carried out a Bibliographical Revision about the Hotel sector, tourism, their economic importance and the diverse activities and instruments (services) that are used to increase the affluence of tourist to a region. In Materials and Methods, reference was made to the different methods and techniques used for the development of the present investigative work, likewise, the sample of the clients of the Inn was determined by the period of one year which went to who it was applied the respective surveys. Later on he/she was carried out the tabulation and interpretation of the Results obtained in the surveys applied the clients (national and foreigners) as 6 well as to the employees of the Inn, what allowed to continue with the advance of the investigation and to arrive to the Discussion of these results where was determined the respective threats through the formulation of the situational Diagnosis of the Inn, strengths, weaknesses and opportunities, knowing which the situation is for the one that is passing the Inn, as well as its weaknesses, and like it is the relationship of the employees. For we have begun with the knowledge of how they influence the political, economic, social and technological factors. At once he/she was carried out the Valuation of the Womb of the external and internal factors, with the purpose of determining if the company is in the capacity to be able to compete in this Hotel market, as well as to know which is its strong one and its weak one, the best location in this company, considering some factors that influence in this decision. Of equal he/she is formed they detail the problems that can affect to the company for their development. In the analysis FODA, in the first place was carried out the valuation of the external and internal factors and it was determined the respective strategies allowing to conform a square of the current situation (person, company or organization, etc) achieving this way to obtain a precise diagnosis that allows, in function of it, to make in agreement decisions with the objectives and formulated politicians being good this to analyze the competitive situation of an organization where its main function is to detect the relationships among the 7 most important variables stops this way to design the respective strategies, on the base of the analysis of the internal and external atmosphere Once designed and built the main FODA for the Inn Chamber of Commerce, we proceed to outline a proposal of strategic plan, in order to determine by means of a systematic analysis; the objectives, strategies, political, budgets, time, responsible and prospective results of each one of the strategic objectives. Finally by means of the strategic objectives you proceeds to carry out the respective proposals as the administrative technical structure of the Inn and their respective manual of functions which will help to the improvement of the relationships among the employees and consequent so that the escapes of responsibilities are no longer given and this way to be able to be able to transmit the efficient organization jointly in the Inn with the commitment of each employee of the company. |
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