FORTALECIMIENTO TURISTICO AL PLAN DE DESARROLLO Y ORDENAMIENTO TERRITORIAL (PDOT) PARA LA PARROQUIA YAMANA, CANTON PALTAS, PROVINCIA DE LOJA

The Yamana parish belonging to the Paltas canton, province of Loja, contributes to the social, economic development of the southern region of Ecuador from the tourist point of view, the parish has a great cultural and natural richness, so it is important to develop the work of research called: "...

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Bibliographic Details
Main Author: Rodríguez Villavicencio, José Luis (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/21964
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Summary:The Yamana parish belonging to the Paltas canton, province of Loja, contributes to the social, economic development of the southern region of Ecuador from the tourist point of view, the parish has a great cultural and natural richness, so it is important to develop the work of research called: "Tourism Strengthening the Development Plan and Territorial Planning (PDOT) for the Yamana parish, Paltas Canton, Loja Province", for which a general objective was established: Tourist strengthening of the Development and Territorial Planning Plan for the Parish of Yamana, Canton Paltas, Province of Loja; and for its consequent development, three specific objectives were stated: first, to carry out the diagnosis of the tourist component of the Parish of Yamana, Canton Paltas, Province of Loja; For the development of the same were used various methods: analytical - synthetic to obtain an analysis of the current state of the parish demonstrating the existing facilities and difficulties and obtain the bibliographic references collected throughout this investigation, descriptive method to obtain information regarding to the current state and situation, inductive method which allowed to make a general study of all the characteristics of each attraction. However, the process was complemented with the help of techniques such as direct observation through field work and interviews with the authorities, people involved in the tourist activity, using the methodology of Carla Ricaurte 2009 adjusting it to the current reality of the parish, the same one that helped the collection of information and for the lifting of tourist attractions, the MINTUR 2017 cards were used, with which 5 cultural and 3 natural tourist attractions were identified. The SWOT MATRIX was carried out in order to know the strengths, opportunities, weaknesses and threats of the sector, and in turn, the cross-sectional matrix was carried out, the result of which allowed for the establishment of tourism development strategies, through the planning of tourism projects that would promote tourism within of the parish. One of the interviews with the president of the GADP and the residents of the town was finalized. In the second Objective: To elaborate a tourism development proposal for Yamana Parish, through the application of participatory methodology, After the information obtained, five schemes were drawn up, comprising a total of five strategic objectives: the first is to propose tourism products, the second is a training plan, the third is tourism promotion and finally the implementation of a tourism department or regulation. The participatory workshop was developed, where the information collected through the fieldwork and the proposed proposals was validated. The third objective: To propose strategies for the application of the proposed proposal for the tourist development of the Yamana Parish, for the fulfillment of this objective once the proposals were chosen, matrices were elaborated where each proposal consists of its strategy, clearly detailing the activity that is must do for the realization of the same, by planning proposals that allow boost the tourism development of the parish Yamana. The second participatory workshop was developed where the attendees chose the proposals that 5 they consider contribute to the touristic development of the parish. After the election, 5 schemes and possible designs for each proposal were elaborated: the first and second were based on the strategic objective, products tourism: with the proposed route of the petroglyphs and the proposed gastronomic fairs, the third was based on the strategic objective of the training plan with the proposal of: face-to-face training, the fourth was based on the strategic objective of tourism promotion: with the brand proposal tourism and the fifth was based on the normative strategic objective or tourist department: with the proposed tourist information center.