Plan de negocios para la apertura de una sucursal del asadero de pollos Riko Piko en el cantón La Joya de los Sachas, provincia de Orellana
The implementation of this thesis, is the ultimate importance of the company to create in the canton Sachas jewel of the province of Orellana, in order to promote the industry, creating a source of work, etc. The overall objective of this research is to establish a business plan for opening a branch...
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| Tác giả chính: | |
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| Định dạng: | bachelorThesis |
| Ngôn ngữ: | spa |
| Được phát hành: |
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://dspace.unl.edu.ec/jspui/handle/123456789/8754 |
| Các nhãn: |
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| Tóm tắt: | The implementation of this thesis, is the ultimate importance of the company to create in the canton Sachas jewel of the province of Orellana, in order to promote the industry, creating a source of work, etc. The overall objective of this research is to establish a business plan for opening a branch of AsaderoRikoPiko chickens in Canton Joya de los SachasOrellana Province, which allowed use different methods and techniques that support research perform, such as deductive method which allowed meet the requirement of chickens roasted in Joya canton Sachas, the inductive method with which they failed to win the overall conclusion as is the determination of the business plan, the statistical method which It allowed compiling the statistics of the management of qualitative and quantitative research data. In the market study in the Canton Joya de los Sachas, with a sample of 384 surveys plaintiffs and 6 similar establishments; Weighted surveys have been analyzed and the results have been inferred then undertake market analysis Canton Joya de Sacha, determining the potential demand for 10,283 families, 9,998 families Real Demand, Demand Effective 8,887 families who consume chicken 168850 year, the supply of 14170 chickens a year and the unmet demand of 154680 chickens, which allowed us to determine that the project can and should be run by the results of the analysis of demand, supply and marketing levels for this product. The installed capacity of the project determines that the company will be able to produce 59488 chickens and whose capacity will be used 29744 pounds roasted chickens, of which produce 50% of capacity utilization for the first year, plus the location is determined the same that will be located in the city jewel Sacha. The production process requires the use of suitable equipment, which will guarantee for a quality product and moderate prices. The project reaches an investment of $ 44,708.99 and will be financed by a contribution of the partners of 10.57% of the total investment corresponds to $ 4708.99 and a loan that will keep the project with the Development Bank shall constitute the corresponding 89.46% $ 40,000 15% annual interest. The financial evaluation presents the following results: According to the NPV of this project gives us a positive value of $ 578883.74, indicating that the project or investment is suitable. For the present project is 241.61% IRR and this satisfactory value for the project, the time required to recover the original investment would be 0 years, 1 month and 13 days, the cost benefit ratio is 1.75 this is that every dollar the company generated 0.75 cents, for this project, the sensitivity values are less than one, thus not affecting the project changes in costs and revenues increased 37% and decreased by 63 % respectively, ie the project is not sensitive to these changes. Then the most significant and recommendations of the project is proposed |
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