Factibilidad para la Implementación de una Empresa Organizadora de Eventos Sociales, en el Cantón de Gualaquiza, Provincia de Morona Santiago

The project is in the feasibility analysis for the implementation of a company that organizes social events Gualaquiza Canton, in order to contribute to business development. Initially started with the realization of market research which was developed in the canton Gualaquiza, through field research (surveys / interviews), the same that allowed real information demand and existing supply, in order to determine the demand unsatisfied as it relates to the service in the area as this will be the market segment to which it is addressed the service. With data from market research we proceeded to the preparation of the technical study, which made it possible to determine the installed and used capacity, resulting to be able to offer 312 annual services. Importantly, the company will be located in the Amazon trunk road in the area known as Sacramento, it should be emphasized that in this place there are also administrative offices. The business organization was performed according to the legal principles of the law of companies, the same that will be in the form of limited company, given that this type of company offers all necessary for those who are associated in business guarantees quality. 6 Subsequently, the Financial Study in which the project investment, requiring of $ 227.000.00 for initiation set was performed. Among the sources of financing for this project there is a loan from the Development Bank loan which amount represents 44.05% of the investment being of $ 100,000.00 with an interest rate of 13%, five-year term without periods grace and semiannual payments, while the remaining 55.95% will be financed as equity which is $ 127.000.00 and will be provided by the partners of the company. For projecting the costs accumulated annual inflation rate will be used until October 2014, which in this case 3%. The unit price for service is $ 1.867.38 with a profit margin of 34% giving a retail price of $ 2,500, the estimated revenue for the first year is $ 780.130.08. The breakeven point for the first year according to the installed capacity of 31.89% and depending on sales of 248.787.26. In the Financial Assessment presents the following results: Net Present Value (NPV) of the project is $ 299.345.38, which ensures an increase in the value of the company at the end of the life of the project. Moreover the Internal Rate of Return (IRR) is 53.23% and this satisfactory value for realization. Benefit Cost Ratio is $ 1.22 US dollars, an indicator that supports the project, because for every dollar invested earnings of 0.22 cents is received. On the other hand it should be noted that the investment will pay 7 off in the conditions that the project is proposed in three years nine months and twelve días. With regard to sensitivity analysis is the following: an increase in costs of 4.5 % the project is not responsive and yields a result of 0.6854626 and a decrease in revenues of 14% the project is not sensitive 0.50287954 and results. So we conclude that the project is feasible and can be put in place. After completing the studies the findings were determined with the respective recommendations based on the results obtained in developing the project.

• Κύριος συγγραφέας: Astudillo Llerena, Sandra Elizabeth (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2016
• Θέματα: INGENIERA COMERCIAL; EVENTOS SOCIALES; MERCADO; PROYECTO DE FACTIBILIDAD
• Διαθέσιμο Online: http://dspace.unl.edu.ec/jspui/handle/123456789/14393