El Sistema De Comercialización De Los Productos Agrícolas En La Parroquia Malacatos, Cantón Y Provincia De Loja, Período Marzo-Diciembre De 2015 Y Su Incidencia En La Utilidad De Los Agricultores
In the Ecuadorian agricultural sector, marketing is a high risk activity, because the conditions of the hoarders and local markets fluctuate constantly and offer prices that would meet the expectations of farmers, who need to recover their investment and profit in order to achieve sustainability and...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
| Publicerad: |
2016
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| Länkar: | http://dspace.unl.edu.ec/jspui/handle/123456789/15557 |
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Lägg till en tagg | Sammanfattning: | In the Ecuadorian agricultural sector, marketing is a high risk activity, because the conditions of the hoarders and local markets fluctuate constantly and offer prices that would meet the expectations of farmers, who need to recover their investment and profit in order to achieve sustainability and sustainability of agriculture. This also affects the ability of farmers to meet their basic needs, and thus improve their quality of life. For this reason, and in order to assess whether agricultural production provides an economic benefit and successful farmers profitability, it was conducted this research: "The marketing system for agricultural products in the Malacatos parish, county and province of Loja, period from March to December 2015, and its impact on the income of farmers. " The general objective was: to determine the marketing system for agricultural products in the parish Malacatos Region and province of Loja, period from March to December 2015, through a descriptive study, in order to establish their impact on the usefulness of farmers . The study population was constituted by farmers in the parish Malacatos was applied to the respective survey. He also went to the scientific method with its modalities: inductive, deductive and statistical. After analyzing the results he reached the following conclusions: in the cultivation of dry hard corn, channel direct Commercialization had a positive impact on net income and profitability highlighting the financial viability of continuing this practice Commercialization. Moreover, the short indirect channel used not only had a positive impact on net income determined in the pepper crop, nor on profitability, its use would not be feasible. Finally, in the fresh beans in pod, the two channels Commercialization employees; indirect short and indirect long had a high impact on net income and profitability, being financially convenient use. Keywords: Marketing, marketing systems, profit, Net Present Value, Internal Rate of Return, Cost-Benefit ratio. |
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