Planificación y ejecución de un programa cultural en UNL Radio 98.5 FM de la ciudad de Loja, que difunda la actividad y el talento en formación de los estudiantes de la Carrera de Artes Musicales de la Universidad Nacional de Loja. Periodo 2023
The present work aims at the planning and execution of a cultural program on UNL Radio 98.5 FM in Loja city, to promote the activity and the students’ talent in the Musical Arts Department at Universidad Nacional de Loja in the 2023 period. Methodologically, the work was approached from a mixed pers...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | https://dspace.unl.edu.ec/jspui/handle/123456789/31710 |
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Tilføj Tag | Summary: | The present work aims at the planning and execution of a cultural program on UNL Radio 98.5 FM in Loja city, to promote the activity and the students’ talent in the Musical Arts Department at Universidad Nacional de Loja in the 2023 period. Methodologically, the work was approached from a mixed perspective, with an explanatory non-experimental design that allowed for the development of fieldwork within a socio-cultural context. For this purpose, materials, methods, techniques, and instruments were employed to precisely gather direct information. Interviews were conducted with directors of UNL Radio 98.5 FM, and surveys were administered to students from the 2nd to the 8th semester of the Musical Arts Department at Universidad Nacional de Loja. With all this collected information, it was proposed to request the necessary permissions from UNL Radio 98.5 FM through an official letter. The acceptance of this request allowed for the implementation of the proposal for a cultural radio program. The program followed a specific structure, and a detailed script was developed. As a reference, a format from UNL Radio 98.5 FM was used, which served as a guide for the opening of the pilot program named "La Última Octava".The pilot program " La Última Octava " was presented on UNL Radio 98.5 FM and was favorably received by university authorities Additionally, four additional episodes were produced, forming a sequence for the artistic product, covering various cultural topics. Likewise, the work was shared within the Musical Arts Department for the students' awareness, who are the main beneficiaries of this work. Keywords: Planning, execution, cultural program, UNL Radio 98.5 FM |
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