Proyecto de Factibilidad para la Comercialización de Ropa para Caballeros, en la Ciudad de Loja
Currently the economic situation of the country has generated a decrease due to the lack of business development both locally and nationally, the research has as main objective to determine the feasibility for the creation of a "Boutique for the marketing of clothing for men in the city of Loja...
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| 第一著者: | |
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2023
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| 主題: | |
| オンライン･アクセス: | https://dspace.unl.edu.ec/jspui/handle/123456789/26524 |
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タグ追加 | 要約: | Currently the economic situation of the country has generated a decrease due to the lack of business development both locally and nationally, the research has as main objective to determine the feasibility for the creation of a "Boutique for the marketing of clothing for men in the city of Loja", likewise it will allow the creation of a new business according to the tastes and preferences of users in order to meet their expectations and improve their quality of life. The type of research is descriptive, for which research methods, techniques and instruments were used to gather information. In the market study, through a sample of 400 surveys, the demands for each of the garments were obtained, including the potential demand, the real demand and the effective demand; to determine the supply, an interview was conducted with the main suppliers in the local market and the unsatisfied demand was obtained; finally, the marketing plan was developed, and the product, price, place, promotion and advertising were established. The technical study allows determining the installed capacity, which is defined by the maximum amount of garments that can be sold; it also determines the utilized capacity; it is planned to use 100% of its installed capacity from the first month and year of operations, since the installed capacity will be equal to the utilized capacity. The company will be located in the center of the city, on 10 de Agosto Street, between Bolívar and Antonio José de Sucre. The administrative study defines that the company will be a limited liability company under the name "IRÓNCIOS MEN'S BOUTIQUE" and will have 2 partners who will contribute the capital stock of $14,842.84, representing 75% of the investment, and an external capital of $5,000.00 with an annual interest rate of 9.15%, representing 25%, which will be financed by BAN ECUADOR, giving a total investment of $19,842.84. Finally, the financial evaluation was carried out, the Net Present Value will have a value of $ 36. 36,697.22; the Internal Rate of Return is 61.71% higher than the cost of capital, which is 9.15%; the Capital Recovery Period will be 1 year, 11 months and 16 days, in the Benefit-Cost Ratio a value of 0.14 cents for each dollar invested is obtained, the Sensitivity Analysis shows that the project with an increase in costs of 6%, the resulting sensitivity percentage is 0.90 and with a decrease in income of -5%, the sensitivity percentage is 0.75, in both cases less than 1 which shows that the increase in costs and the decrease in income in those percentages does not cancel the profitability of the project. These results allowed us to determine that the project is feasible. |
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