Implantación de la contabilidad comercial y aplicación de indicadores financieros en el negocio de la señora Macadan Roldan Bonny Ossiri de la ciudad de Loja, periodo mayo – junio 2016

The present research work: IMPLEMENTATION OF THE COMMERCIAL ACCOUNTING AND APPLICATION OF FINANCIAL INDICATORS IN THE BUSINESS OF Mrs. MACADAN ROLDAN BONNY OSSIRI OF THE CITY OF SHOP, PERIOD MAY - JUNE 2016, was carried out with the purpose of determining aspects that do not allow The proper development of its activities, is structured according to the requirements and regulations of the National University of Loja, Distance Studies Unit to obtain the diploma in Accounting and CPA. In the development is based on the needs of the company, having determined as the main objective the implementation of commercial accounting and application of indicators, with the purpose of providing alternatives for the decision-making to its owner presents theoretical foundations that serve as Support for the preparation of the same, the practical process was carried out from the initial inventory to the preparation of the Financial Statements; The same financial indicators were used to help measure liquidity, indebtedness and profitability in order to determine its operational and management level. After the implementation of accounting and application of indicators, it was possible to visualize in a clear, comprehensible and reliable way the real financial situation of the company, which helped to improve the management of its resources, obtaining greater economic results, as well as to the decision making Successful for the benefit of its customers, the respective analysis was carried out through the financial indicators in order to increase its profitability which will allow it to remain in both the local and national markets

• Main Author: Ortega Pardo, Katherine Alexandra (author)
• Format: bachelorThesis
• Language: spa
• Published: 2017
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/19072