Plan de Medios Digitales para la Promoción Turística del Parque Recreacional Jipiro
The city of Loja has a great cultural and natural wealth, such as the Jipiro Recreational Park, which is one of the first theme parks in Ecuador, and is also one of the main tourist attractions in the province. Currently, digital presence is very necessary for promotion, mainly in the development of...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | bachelorThesis |
| Giella: | spa |
| Almmustuhtton: |
2024
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| Fáttát: | |
| Liŋkkat: | https://dspace.unl.edu.ec/jspui/handle/123456789/30196 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | The city of Loja has a great cultural and natural wealth, such as the Jipiro Recreational Park, which is one of the first theme parks in Ecuador, and is also one of the main tourist attractions in the province. Currently, digital presence is very necessary for promotion, mainly in the development of tourist activity. The research was developed through a mixed qualitative and quantitative approach, collecting information with field work such as summary sheets, interviews, surveys that allowed us to know the tourist potential of the park, as well as the need for digital promotion for the development of tourist activity from the city of Loja. The general objective of this study was to develop a digital media plan for the tourism promotion of the Jipiro Recreational Park. Two specific objectives stand out, the first was to determine the current situation of the digital media used in the promotion of the Jipiro Recreational Park, which made it possible to compile the elements and services inside the park, also with the help of the Semrush and Page Speed web application. Websites that allowed an internal audit of the digital media in charge of promoting the park. Likewise, the technique of interviewing local actors was used to learn about the use of digital media with respect to the park; and, with the same, determine the SWOT (Strengths, Weaknesses, Opportunities and Threats) of the aforementioned tourist site. The survey technique was also used to determine the tourism promotion requirements demanded by effective demand. With these results, the second specific objective was structured, which was to propose a digital media plan for the Jipiro Recreational Park. The results show that social networks are ideal to promote the park because they are willing to facilitate the interaction of visitors with digital media, video content and infographics once a month and once in 15 days. |
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