Producto turístico para la parroquia Manú del cantón Saraguro, provincia de Loja.

Tourism in rural areas allows visitors to coexist with communities, where experiences are lived based on oral and cultural expressions, as well as activities that seek to take advantage of the tourist resources that rural areas have. For the development of this project, the general objective was proposed: Establish a tourism product, for the Manú parish of the Saraguro canton and province of Loja, from this general objective two specific objectives were proposed: Diagnose the current tourist situation of the parish, and design a tourist product for the Manú parish. In the first objective, analytical and descriptive methods, bibliographic review techniques, direct observation, surveys and interviews were used. Carla Ricaurte's matrix was also essential for local tourism diagnosis, the inventory sheets of the Ministry of Tourism, SWOT Matrix . . For the second objective, the strategic SWOT was carried out, from which the tourist product and by-product were derived, for which the MINTUR Route and Itinerary Generation Manual was used. The results obtained from the first objective show that the Manú parish has 8 tourist resources, 5 natural and 3 cultural, sufficient to potentialize this territory for tourism; Likewise, it has tourist services and a great reception of tourists interested in visiting the area. The second focuses on the design of the product to be developed, which is a tourist circuit and a full day, in accordance with the specifications of the manual. Strategies and parameters were also proposed to be considered complete for the tourist development of the parish.

• Main Author: Poma Poma, Noemi Cristina (author)
• Format: bachelorThesis
• Language: spa
• Published: 2025
• Subjects: TURISMO; MANU; SARAGURO; LOJA
• Online Access: https://dspace.unl.edu.ec/jspui/handle/123456789/32154