Proyecto de Factibilidad para la Implementación de un Centro Recreacional para niños de 3 a 10 años en la Ciudad de Loja

This research is aimed at determining the feasibility of implementing a "RECREATIONAL CENTER FOR CHILDREN FROM 3 TO 10 YEARS IN THE CITY LOJA", which granted a moment of fun and entertainment where they can perform physical activities without major risks of accidents, and this will cover the demand in the city of Loja, for which the theoretical and methodological guidelines for the study and development of this investment project was structured. Took into consideration the use of inductive and deductive methods, techniques such as survey and direct observation, and instruments that allowed us to segment the population, to obtain the sample size and the number of surveys to apply for parish for the product is intended for families in the city of Loja. The results identified that 91.23% of families surveyed have visited a recreation center and mostly prefer Jipiro Recreational Park, average families make use of the recreational parks a total of 36 times per year and 84.94% families take their children to an exclusive recreational center for them, as is to be implemented in this project. We carried out a market study showing a brief description of the service to be offered in the first instance and subsequently the demand analysis where identified for the first year a potential demand for 43,550 families, a real demand for 39,731 families took place, effective demand for 33,748 families and a projected annual demand 1,214,928.00 visits, then an analysis of the companies or recreational centers that offer the same service in the city of Loja 6 was developed and finally the balance between the offer was made and demand as a result gave us an unmet demand for the first year of 1,141,008.00 visits per year. In the technical study by the capacity utilization of the plant will be 128.960visits annually makes relative to its size and installed capacity was established, as well as the technical guidelines for its location as for the design and necessary equipment of the company. Project Engineering in reference to the process of the service has established technically, trying to maximize the physical space and the proper placement of machinery and equipment is made. In the financial study the amount of investment is 32.71% 33,782.86 that own capital and 67.29% with a loan granted by the National Development Bank at an interest rate of 16%, the cost will be financed highlighted total service for the first year is $ 110,215.30 that divided for services to be offered 128.960 annually gives a unit cost of production $ 0.85 plus the profit margin of $ 0.40 a price of unit sales is obtained from $ 1.25 per game and also the lease of 7.200 coffee bar a total annual income of $ 144,969.12 is getting. With the process of the Financial Evaluation, it proceeded to measure or evaluate the project in terms of time, costs and investment by using certain indicators such as: the NPV is $ 103,843.56 which represents that the project is feasible, IRR is 87%, Benefit - cost identified the company for every dollar spent earns 58 cents of return, sensitivity analysis shows that the project has a maximum rate of increase in costs is 30.50% and maximum percentage 7 decrease in revenues is 20,50%, the investment will be recovered within two years, 2 months and 22 days. In the conclusions the main results obtained during the project is established and it is determined that this way of business is profitable and feasible to implement.

• Autor principal: Ortiz Fajardo, Verónica Elizabeth (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2016
• Materias: ADMINISTRACIÓN DE EMPRESAS; CENTRO RECREACIONAL; NIÑOS Y NIÑAS; RENTABILIDAD
• Acceso en línea: http://dspace.unl.edu.ec/jspui/handle/123456789/15168