FORTALECIMIENTO TURÍSTICO AL PLAN DE DESARROLLO Y ORDENAMIENTO TERRITORIAL (PDOT) PARA LA PARROQUIA CANGONAMÁ, CANTÓN PALTAS, PROVINCIA DE LOJA

Tourism, considered one of the most expanding activities in the world, based primarily on the provision of services, represents for countries with a tourist vocation, one of the great challenges is to achieve customer satisfaction and increase the number of visitors. Currently, tourists have stopped worrying about prices, trying to satisfy unique and unrepeatable experiences and experiences in better natural settings that help improve their quality of life, but above all, looking for quality in services (Solá, 2009). Cangonamá parish, contributes to the social, economic, political and environmental development of the southern region of Ecuador, the parish has a great cultural and natural richness for which it is important to develop the research work called "TOURISM STRENGTHENING TO THE DEVELOPMENT PLAN AND TERRITORIAL ORDINATION (PDOT) FOR THE PARISH CANGONAMÁ, CANTÓN PALTAS, PROVINCE OF LOJA ", for which a general objective was established: To strengthen the Territorial Development and Planning Plan for the Cangonamá Parish, Paltas Canton, Loja Province; and in turn for the development of the same three specific objectives, the first To carry out the diagnosis of the tourist component of the Parish of Cangonamá, Canton Paltas, Province of Loja, for the fulfillment various methods and techniques were applied, necessary tools for obtaining results , documentary, bibliographic, analytical-synthetic, inductive, deductive, descriptive, direct observation, interviews, the methodology of Carla Ricaurte (2009) were used and for the collection of information on tourist attractions the files of the Ministry of Tourism ( MINTUR 2017). MATRIX FODA was developed in which the strengths, opportunities, weaknesses and threats of the community could be known, in the same way proposals that contributed to the touristic development of the parish were plated, interviews were held with the president of the Autonomous Decentralized Government of the Cangonamá parish and residents of the community. For the second objective: To elaborate a tourism development proposal for the Cangonamá Parish, through the application of participatory methodology, the information obtained in relation to the needs of the community was established prior to the elaboration of four strategic objectives denominated: the first strategic objective: Tourism product with the cultural resource, the proposal of community tourism, with the Cerro Cango resource, the hiking and guided tour proposals; gastronomic resource the proposals of gastronomic fairs, recipe book and gastronomic route, the second strategic objective training plan with the proposals of face-to-face, blended and virtual training, the third strategic objective: tourism promotion with the tourism brand proposals, social networks and tourist brochures, the fourth normative strategic objective or tourist department with the proposals of information center and strategic alliances; the rapid analysis and participatory planning method (MARPP) technique was used. A participatory meeting / workshop was developed, 5 which was developed in three phases. The first phase invites the authorities and calls the residents; In the second phase, the results of the research work were presented through a participatory workshop; and the third phase: results of the participatory workshop and validation of results. The third objective: To propose strategies for the application of the proposed proposal for the tourist development of the Cangonamá Parish. For compliance, the use of the MARPP technique was developed, a second participatory meeting / workshop for attendees to choose the proposals they consider that contribute to the tourism development of the community, after the election, six schemes were developed to propose strategies for each proposal: the first was based on the strategic objective gastronomic tourism products, gastronomy resource and the proposed gastronomic fair, the second in the strategic objective training plan: the proposal of face-to-face training, the third and fourth was based on the strategic objective of tourism promotion, the proposals of: tourism brand and social networks, the fifth and sixth were based on the strategic objective or tourism department: the proposals tourist information center and strategic alliances. Finally concluded conclusions among the most important are that Cangonamá has a high tourism potential because it has stories, legends of cultural interest and natural attractions that can have a great reception by tourists if you develop as an example the strategies that have been proposed and as a recommendation that the current authorities that make up the decentralized autonomous government of Cangonamá parish, present this research work as a proposal to be executed in the new period 2019-2024, in order to take a step towards development tour of the Cangonamá parish.

• Egile nagusia: Díaz Armijos, Yéssica Elizabeth (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2019
• Gaiak: ADMINISTRACIÓN TURÍSTICA; FORTALECIMIENTO TURISTICO; PLAN DE DESARROLLO; ORDENAMIENTO TERRITORIAL
• Sarrera elektronikoa: http://dspace.unl.edu.ec/jspui/handle/123456789/21987