Estudio de factibilidad para la creación de un cine para la ciudad de Loja

The present investigating work makes reference to a proposed feasibility study to establish the convenience or no, to increment an enterprise of service of audio visual entertainment at Loja city. As you split this job principally he establishes a general objective, which delimits itself in accomplishing the feasibility study for the creation of a cinema for Loja city. By virtue of the fulfillment of the general objective leads him also the development of several specific objectives the ones that will serve as base for each one of the successive studies. Having the determination of the existent request of the service, step opens into the study of market itself and that way determining the effective supply and demand at the survey area; Specifying the utilized capability and the white-collar worker of the company; Establishing the financial study with his assets that you will earn the project and liabilities; Establishing the legal, social organization and white-collar worker of the company. The market strategies to promote the service will also be indicated. The methodology that is used is based on traditional methods like are it the inductive, deductive, descriptive statistician and mathematician which will allow obtaining the information that is required with the help of the investigating techniques, I eat such give it direct observation, interviews, opinion poll and give it signing-up, etc. The realized study has his start with the situational analysis in which several categories that provide the understanding of the administrative surroundings are enclosed and for there entrepreneurial within the different sectorial branches of the fringe benefit of service. Straightaway you delimit in the project the market research, the same that it allows establishing the relation between the offer and the request, getting the assessment from the unsettled request in 609.226 yearly spectators. From now on which executes the technical study itself the determination of the size of the project authorizes, she is well then with the assessment of the unsettled request of the service, the probability in the execution of a company with the characteristics of fringe benefit of this type of service becomes established, subsequently obtains him an installed capacity to serve 486.000 spectators a year, 80 % of installed capacity is utilized, same that you constitute like capability utilized of 388.800 spectators a year during the first year of life of the project, and 446.352 spectators for the tenth year In order to be a company himself service of family and social entertainment, the close position to the historic center of Loja city, with the purpose to meet is necessary to the reach of the very and strange. The company's organizational structure Cineloja S.A, it is of primary importance in the realization of the project, because the human factor is the more element highlighted in this type of companies, by being that the administrative and service activities of entertainment will lead to the users. Very important emphasizing that the development of the present study has a base only and exclusively in the spectators of Loja city; Doing emphasis is necessary for it that more parameters of furniture and physical space do not implicate themselves but only for the population before indicated; But you take care of yourself than in a minute to get the service going, to have the bigger approval for part of the users to utilize to the full the new infrastructure edified for the movies. The author has considered relevant to indicate this type of observation for future questions. At a later time details him that the breakdown of the Fixed Assets comes from $ 696.740,48 USD, Deferred Asset $ 6,405.00 USD, Operation Capital $ 180,621.74 USD, proving to be a total investment of $883,767.22 USD; two people's Enterprise in Corporation, that they will inject in business $500,000.00 USD total will take shape and it will be requested of a credit for the amount of $383,767.22 in the National Finance Corporation (CFN). The Profit And Loss Statement indicate a net profit of $269,843.25 USD in the first year and it will successively go increasing for the years following. The project evaluation determined that the net present value is positive with a value of $ 747,753.88 USD; Internal Rate of Return of 29 % is greater than the opportunity cost of capital of 11.69% , the benefit cost ratio indicates that for every dollar invested you get $ 1.37 USD performance , the investment will pay off in the fourth year , 8 months and 1 day ; and , based on the sensitivity analysis a successful outcome that allows a 65% increase in costs and a decrease in revenue of 27.40% it is shown . Finally you can indicate that it has demonstrated the feasibility of creating a company of audio visual entertainment.

• Autor principal: Naranjo Sotomayor, Mayra Lucía (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2015
• Materias: FACTIBILIDAD; COMERCIALIZACIÓN; CINE; EMPRESA
• Acceso en línea: http://dspace.unl.edu.ec/jspui/handle/123456789/8193