Plan de Marketing Digital para fortalecimiento de la marca asociación de vegetales orgánicos Quito – Ecuador
This study was conducted in order to develop a digital marketing plan to promote the consumption of organic vegetables in the canton of Quito, in the Cayambe sector. Descriptive research was carried out, where data was obtained from the population that consumes this type of vegetables, through surve...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2024
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| Assuntos: | |
| Acesso em linha: | https://dspace.unl.edu.ec/jspui/handle/123456789/29091 |
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Adicionar Tag | Resumo: | This study was conducted in order to develop a digital marketing plan to promote the consumption of organic vegetables in the canton of Quito, in the Cayambe sector. Descriptive research was carried out, where data was obtained from the population that consumes this type of vegetables, through surveys whose results were used to support the proposed Marketing Plan for organic vegetables in the canton of Quito highlighting the following aspects: demographics, product, place, price and promotion. Therefore, the application of the strategies of the P's is required, as well as an economic analysis to take advantage of and verify the needs of this target group. Finally, this study verified that it is clear that social networks are not properly exploited to promote organic products in an adequate way. In turn, as one of the specific recommendations, the company should invest in social networks with an appropriate strategy and be more competitive in the market. |
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