Plan de marketing turistico para la difusion de los atractivos naturales de la Parroquia yangana canton loja provincia de Loja.

This work focus on the study and analysis of the parameters that will help boost tourism companies based in Ecuador the tourism potential of each sector and strengthening the economy, creating options to generate greater interest to exploit these resources. Originating sources of income for those places that contribute to economic and social progress. Before it is generated the development of a Tourism Marketing Plan for the dissemination of the natural attractions of the Parish Yangana - Loja - Loja Province, has been a topic chosen since it is one of the parishes that retain their attractive and what aim is to promote them and make them known under certain limits and parameters that will make the attractions not destroyed. The project is based on the lack of diffusion of the natural attractions, since there is a minimum percentage destined for tourism as the lack of motivation and entrepreneurship by citizens and authorities of the parish. The aim is to promote Yangana as a tourist spot, trying to preserve their natural resources through research and analysis of the most outstanding natural attractions Parish account. In addition to proposing the best use of them in order to achieve better living conditions for the population. For the development of the project requires the involvement of residents, provide good service providers of tourist services and good planning to promote it. The main work needs to be done is the lack of trained personnel, lack of certain natural attractions by residents of the sector which leads to not appreciate these attractive and therefore do not see the benefits they can provide tourism. Interviews were conducted with certain authorities and residents of the parish to meet the economic and production sector. Surveys also tourists who visit our province in order to verify if known natural attractions Yangana. Then he proceeded to analyze the interviews and surveys to get the results that will help shape the proposals and marketing plan. The purpose is to publicize the tourism potential about this place for the economic benefit of the parish, one of my strategies is promoting tourism through various marketing tools involved, I hope the results obtained are the importance and execution authorities, community and tourists to my project. Yangana is ideal to promote tourism and also is a strategic point for foreign tourists, who want to practice adventure tourism, nature is ideal for hiking horseback riding. For the development of this project it was decided to make a diagnosis of the current situation of the natural attractions of the Parish Yangana in order to meet the condition, also decided to design a tour guide and a poster contribution in promoting the attractive. For after that socialize the marketing plan with the authorities and people involved with the issue. We used methods of great importance as the scientific method, analytic, descriptive, inductive, deductive and explanatory method with the help of techniques such as observation, inquiry, dialogue and advertising. This project is expected to get the future of the people of the Parish Yangana with regard to economic aspects, through interest and that may be part of providing a tourism service. And usually help the parish to prevail. This was done several analyzes as FODA, PORTER, MEFE and MEFI who have helped in making the diagnosis of the current situation Yangana. For the preparation of the marketing plan of the visit to the site technical and important data feature attraction as they are critical to the development of the tourist guide and poster as a contribution to the project. Similarly socialization took place simultaneously with authorities and people involved in tourism. Finally came to the conclusion that Yangana has several natural attractions with a great tourist potential, since these are not altered by what is feasible to develop the Plan of Tourism Marketing for the dissemination of them, thanks to the Government support autonomous decentralized of the Yangana parish, those who decide to manage through the Ministry of tourism to receive proper training on issues related to the tourism field with the purpose of offering a good service to tourists and develop economically. The tourist guides and posters relating to the tourist attractions will support the tourist center of interpretation of the exodus of Yangana. As recommendation must draw up a contingency plan for the maintenance of the attractions such as signage and senderización to each of the attractions with the aim of improving the accessibility of the tourists. It is suggested to distribute guides and posters in local, regional and national tourism operators in order to promote the parish. Through this contribution, tourism not only focuses on certain strategic locations, it is created with the purpose that the tourists look for another way to make tourism.

• Hoofdauteur: GUAMAN QUICHIMBO, KATHERINE ELIZABETH (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2012
• Onderwerpen: INGENIERÌA EN ADMINISTRACIÒN TURÌSTICA; PLAN DE MARKETING TURÌSTICO; ATRACTIVOS NATURALES; PARROQUIA YANGANA
• Online toegang: http://dspace.unl.edu.ec/jspui/handle/123456789/20230