Análisis publicitario de la fotografía turística de la ciudad de Loja y las parroquias Vilcabamba y el cisne, para la promoción de sus atractivos turísticos, durante el periodo noviembre 2017- marzo 2018
The following research work aims to publicize the management of advertising that takes place in the city of Loja, Vilcabamba and El Cisne through tourism photography that is made to these places and disseminated through different advertising products such as posters, triptychs, flyers, billboards, a...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | http://dspace.unl.edu.ec/jspui/handle/123456789/21564 |
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Agregar Etiqueta | Sumario: | The following research work aims to publicize the management of advertising that takes place in the city of Loja, Vilcabamba and El Cisne through tourism photography that is made to these places and disseminated through different advertising products such as posters, triptychs, flyers, billboards, among others. This work aims to know the management of advertising from the institutional point of view and thus contrast with the point of view of the citizens of the localities studied. Then the necessary tools were applied to try to contribute with a satisfactory solution to the problem found. For the development of this research project it was considered convenient to apply the qualitative and experimental research methods with which they were combined with the necessary research tools and to be able to reach the main objective, and after that make the proposal that consisted in elaborating a PHOTO BOOK which contains adequate and specific information to guide a tourist to one of the three places that are being treated in the investigation. In addition, within the physical guide will be printed QR codes (Quick Response Code) which host digital content, which will make the guide more efficient and attractive for the person who is using it. All this information that will be in physical form is directly connected to a blog that stores the data in a digital way that makes this advertising tool friendlier with whoever is using it. Likewise, a direct connection with Google Maps has been established within the QRs to help in the exact positioning of the place to be visited. |
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