El proceso de mercadotecnia en las empresas comerciales de venta al detalle (supermercados), de la ciudad de Loja
In agree with the specific objetives of thesis proyect, I had to make a diagnosis to measure some aspect about Marketing process like price, product, distribution, and promotion with the intention to find out how much the selfservice know abouts the subjects reason why I made a cuestionary, which wa...
Kaydedildi:
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| Materyal Türü: | bachelorThesis |
| Dil: | spa |
| Baskı/Yayın Bilgisi: |
2016
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| Konular: | |
| Online Erişim: | http://dspace.unl.edu.ec/jspui/handle/123456789/13280 |
| Etiketler: |
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Etiketle | Özet: | In agree with the specific objetives of thesis proyect, I had to make a diagnosis to measure some aspect about Marketing process like price, product, distribution, and promotion with the intention to find out how much the selfservice know abouts the subjects reason why I made a cuestionary, which was answered with some reticense. Then I made a proposal in the field of the merchandising. In execution with the objectives I made a model of marketing plan directed to the self-services. In this investigation was used the statictic method, the inductive deductive method y poll technique. With a population of 12 selfservice and a sample of 4 supermarkets, consequently they showed a lack of attention to the poll and collaboration in general. The key words of this investigation are: supermarket, selfservice, marketing process and merchandising. |
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