Proyecto de factibilidad para la implementación de un restaurant de cuy al carbón, en la ciudad de Oña, cantón san Felipe de Oña, provincia del Azuay.
Ecuadorian society has progressed in parallel to other companies within the business field, since the creation of family-owned businesses to large companies, due to the different market opportunities offered by society in general. The entrepreneurial vision is important for the productive field of s...
Sábháilte in:
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| Formáid: | bachelorThesis |
| Teanga: | spa |
| Foilsithe / Cruthaithe: |
2018
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| Ábhair: | |
| Rochtain ar líne: | http://dspace.unl.edu.ec/jspui/handle/123456789/20202 |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Cuir clib leis | Achoimre: | Ecuadorian society has progressed in parallel to other companies within the business field, since the creation of family-owned businesses to large companies, due to the different market opportunities offered by society in general. The entrepreneurial vision is important for the productive field of society as it will in the near future to a new economic revival of the country, accepting certain changes that the sector in question demands competitively in each of the lines as production units offered. This project aims to determine the technical, economic, financial and administrative feasibility of a restaurant of typical meals, specialty Guinea Pigs of carbon in the town of Oña, taking advantage of existing resources in the locality. Population segmentation which helped to find the way to respond to the complex and diverse demands of people was made for conducting the research. Surveys on potential consumers and suppliers of the town was applied to meet each of the requirements of the market. Emphasizing to all previously mention this project was obtained as the main results the following: The market study was conducted in the town of Oña, obtaining as result a potential demand from 3.692 people who eat Guinea pig, as well as a real 2.911 people demand and an effective demand of 2.617, through the analysis of supply and demand could be determined on the basis of the product 124.038 unmet demand which is obtained from the projected demand less offer. To make the product will be used raw materials of excellent quality, purchased on the local market; the selling price of the quarter of Guinea pig will be convenient and within the reach of everyone (13,00), to citizenship will be promoted 4 times daily in Schedule 10 to 12 in the morning through radio panamericana 88.3 F.M. by becoming in a most-watched local station. The location factors taken to the location of the company were the main raw material supply, and ways of communication, basic services, labor market. In regards to the legal aspect the company is constituted as a limited company, having as social the flavor home Guinea pigs to coal, the same reason that is dedicated to the production and sale of the typical dish of Guinea pig to coal. With economic and financial analysis was established the price of the quarter of $13,00 pig sale included public more utility, also determined the point of balance of the first year in terms of installed capacity of 72,23%, and according to sales 61.174,73 having a cash flow for the first year of $. 6.454,57. This project will be 18,87% of the capital by the investor which corresponds to $2,263,49 and 81,13% with credit to the Financial Corporation at an interest rate of 10.25% per annum for five years. Through the financial evaluation was determined indicators of the net present value (range) of $18.284,70 which ensures performance in the value of the company at the end of its useful life (5 years), with an internal rate of return (IRR) on investment of 36,33% while with a relationship to the cost benefit of $1.27, as utility for each dollar invested the Capital recovery period (PRC) is 1 year, 9 months and 2 days, thus the project accepted an increase in the costs of 20.92% and a decrease in revenues of 16.45%. Carrying out thorough each of the stages on the basis of the results obtained the present investment project, demonstrates the feasibility for the feasibility of the implementation of the same, largely filling the expectations of future consumers. |
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