Proyecto de factibilidad para la implementación de una empresa produc-tora de crema anticelulitica a base de productos naturales y su comercia-lización en la ciudad del Tena, provincia del Napo
This research was conducted in the city of Tena; its overall objective was the feasibility for the implementation the producer cream a cellulite with products natural and their marketing in the city of Tena. To determine the commercial feasibility study is the development of market, for which segmen...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2015
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| Pynciau: | |
| Mynediad Ar-lein: | http://dspace.unl.edu.ec/jspui/handle/123456789/8923 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | This research was conducted in the city of Tena; its overall objective was the feasibility for the implementation the producer cream a cellulite with products natural and their marketing in the city of Tena. To determine the commercial feasibility study is the development of market, for which segment of the population object of study that as a result was obtained 394 households in the city of Tena, which he guided to the knowledge of the tastes and preferences of households to time of acquisition. To achieve such knowledge was applied observation and survey to learn the parameters of the market in terms of production and marketing. As a result, the potential demand in the first year of 17.775 women who con-sumed cream cellulite, an effective demand for 169186 with this information we were able to obtain the unmet demand for 166174 results that is obtained between the projected demands less the results of the offer. In the technical study has allowed us to determine the macro and micro location of the silver producer and marketer of the cream cellulite in Ahuano in the parish, its installed capacity of 168960 and which you can used 75% for the first year and a 5% increase for the second year. Design is the diagrams of the processes of admission, recovery and oper-ational management and physical resources, facilities, machinery, equipment, furniture and fixtures designed. The study was able to establish the administrative legal aspects and functional organic structure with its organizational structural, positional and functional organization, manual jobs. The study financial determines the value of fixed assets $36.062, 00 deferred assets 1520.00, working capital $7020,15. In the financial evaluation stable the viability of the project, the VAN helped to determine net current value $102761,86 what assures a yield of value of the production company at the end of the 5 years of life of the project; the TIR In-ternal Valuation (Charge) of Comeback of the project is 66,30% by which the project is accepted since it is bigger than the cup of the cost of opportunity of the money; the period of capital recovery PRC is 2 years 2 months and 5 days; while the Relation Cost Benefit R(B / C) it is $ 1.60 what indicating that for every inverted dollar there will be got $ 0.60 cents of dollar of utility; as for the analysis of sensitivity of the project he (she) supports up to an increased cost of 16.45% and with an income decrease of 8.80% which the project is accepted |
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