Proyecto de factibilidad para la creación de una empresa comercializadora de productos de origen asiático en el cantón Yantzaza.
The project for the establishment of the company "Horizonte Asiático" in Yantzaza focuses on creating a business dedicated to the importation and marketing of Asian products, taking advantage on a growing demand and the lack of direct competition in the local market. This entrepreneurship...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2024
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| Soggetti: | |
| Accesso online: | https://dspace.unl.edu.ec/jspui/handle/123456789/31669 |
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Aggiungi Tag | Riassunto: | The project for the establishment of the company "Horizonte Asiático" in Yantzaza focuses on creating a business dedicated to the importation and marketing of Asian products, taking advantage on a growing demand and the lack of direct competition in the local market. This entrepreneurship arises to meet the identified need for quality Asian products at competitive prices in the region. The market study, based on 377 surveys conducted in Yantzaza, revealed a potential demand of 100%, with a real demand of 93.50% and an effective demand of 95%. This analysis highlighted an unsatisfied demand of 17,248 in the first year of operation, demonstrating a clear market opportunity for "Horizonte Asiático." At the organizational level, the company will operate under the legal name Anshy Pamela Erreyes Sarango, with RUC 1950061638001, and under the commercial name "Horizonte Asiático", featuring a defined organizational structure that includes a clearly established vision, mission, objectives, and corporate values. A functional organizational chart has been designed to ensure efficient management and compliance with the legal and management regulations required for the operation of the business. Regarding the technical study, a strategic location was selected at "San Francisco" neighborhood, between Iván Ríofrío Avenue and Jazmines street, due to its commercial growth, accessibility, and nearness to the main bus station, which facilitates access for potential customers. The detailed financial analysis determined that an initial investment of $112,391.61 will be needed, with 40% of the funding coming from equity and 60% through external financing. The projected financial statements for the first five years show a Net Present Value (NPV) of $63,126.14 and an Internal Rate of Return (IRR) of 24.23%, exceeding the cost of capital of 11.63%. The payback 5 period for the investment is estimated at 2 years, 5 months, and 18 days, with a positive benefit- cost ratio of 1.36. A sensitivity analysis indicates that the project can tolerate cost increases of up to 9% and a reduction of 6.50% in revenues, demonstrating the project's financial viability. |
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