Proyecto de factibilidad para la creación de una cafetería artesanal con café de Loja en el cantón Riobamba, provincia de Chimborazo

This feasibility study focuses on the creation of an artisanal coffee shop in the Riobamba canton, Chimborazo province, with the aim of meeting the demand for traditional food in the region. The main objective of the work is to develop a feasibility project for the creation of an artisanal coffee shop in Riobamba, capable of meeting the demand for traditional food and generating sustainable economic benefits. The methodology used combined deductive, inductive and analytical methods, so surveys and interviews were conducted with potential customers, analysis of the competition, and statistical techniques were used to process and analyze the data collected. Likewise, technical and administrative studies were developed to define the organizational structure and policies of the business, as well as a detailed financial analysis to evaluate the investment and profitability of the project. The most notable result of the study is the identification of a high potential, real and effective demand for an artisanal coffee shop in Riobamba, with a significant unmet demand that the new establishment could cover. This finding underlines the viability of the project and its ability to meet the needs of the local market. The most notable conclusion is that the project is financially viable and presents an attractive investment opportunity. With a positive Net Present Value (NPV) of $26,664.19 and an Internal Rate of Return (IRR) of 51%, the project is not only feasible, but also promises a quick return on investment and the generation of significant benefits in the long term.

• المؤلف الرئيسي: Guanoluiza Merino, Roberto Fabricio (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: ADMINISTRACION DE EMPRESAS; CAFETERIA ARTESANAL; CAFE; RIOBAMBA
• الوصول للمادة أونلاين: https://dspace.unl.edu.ec/jspui/handle/123456789/31338