Proyecto de inversión para la producción de licor artesanal “licores caña del valle” en la parroquia Malacatos y su comercialización en la ciudad de Loja

The purpose of this investment project is to determine the feasibility for the production of handmade liquor “Licores Caña del Valle” in the parish of Malacatos and its commercialization in the city of Loja. Several objectives were proposed, such as a market study, in which an analysis of the demand, supply and unsatisfied demand and the development of the marketing plan were carried out; the technical study that allowed determining the size, location and engineering of the project; the organizational study, in which the legal basis and organizational structure were determined; the financial study that allowed analyzing all the financial aspects of the enterprise and the financial evaluation to determine the feasibility of the project through the different indicators. The approach used in the research was quantitative, the type of research was exploratory-descriptive and the method was deductive. A total of 399 surveys were applied to people between 18 and 65 years of age in the city of Loja and to 13 sugarcane liquor producers, which allowed obtaining an unsatisfied demand of 1,551,253 units for the first year; the capacity used is 17,333 units per year. The investment for the project is $51,887.11, the sales income for the first year is $124,754.90 and the break-even point based on the installed capacity is 57%, with sales of $70,681.65. In addition, it was determined that the Net Present Value is $36,530.92; the Internal Rate of Return is 40.24%; the Benefit-Cost Ratio is $1.31 obtaining a profit of 0.31 cents for each dollar invested; the Capital Recovery Period is 2 years and 9 months; the Sensitivity Analysis with an increase of 10% and with a decrease of 7.34% in costs is 0.98; being the project feasible.

• 第一著者: González Sarango, Nicol Janela (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2024
• 主題: ADMINISTRACION DE EMPRESAS; LICOR ARTESANAL; CAÑA; MALACATOS
• オンライン･アクセス: https://dspace.unl.edu.ec/jspui/handle/123456789/31581