influencia de las redes sociales en la participación política de los votantes, en las elecciones municipales 2019 del Cantón Loja

Recognizing the degree of importance of the social networks as media, information and interaction inside the different fields of a society, and is in the political field and more precisely inside the political participation where results very important to determine, how this type of virtual resources can influence. The present investigation has like purposes analyze this problem from the interactions that generate in the diverse virtual platforms as they are the social networks, during the electoral campaign, 2019 of the cantón Loja. This work of investigation contributes with an analysis detailed of the media that prefers the electorate lojano to inform of actions, and political events, will know which is the half more ideal with the explain the constituents to know and interact with the candidates and the political organizations during the electoral campaign 2019 in the canton Loja, know of his proposals and plans of work. It was also observed and analyzed how effective social networks are at the moment of winning votes for candidates for mayor of the canton Loja comparing the work in social networks of each one of them during the campaign and the results obtained in the elections. The methodology applied in this study is of qualitative and quantitative character through the application of surveys in a sample of 384 constituents and several interviews made to representatives of the political organizations. Besides, of the observation of the social networks that 5 used the 9 candidates to the city council of the canton Loja during the time of electoral campaign. Between the main results obtained stands out that although the social networks are a widely used resource by the electorate, are few the political interactions that these generate. 78% of the electorate uses them for entertainment, whereas so only 30% allocates them like half to know political data. It confirms the little incidence of these resources on the political actions, when verifying that 48% does not speak of political subjects through social networks and that such only 16% has used these means to confirm his participation in political acts. For their part, political organizations use a large part of their economic resources to strengthen the use of these platforms due to the low cost, easy access to information and the possibility of energizing and stimulating the political behaviors of citizens in electoral times. Besides that the candidates that participated for mayors José Bolívar Castle with 25,35%, Nívea Vélez with 20,95% and Jaime Villavicencio with 16,73% were those who more activity had in the social networks, but no those that obtained the first places regarding the percentages of votes, being the candidates Jorge Bailón Abad with 16,71% and Franco Quezada with 5,47% those who were in fourth and seventh place respectively regarding the activity in social networks were obtained them the greater percentage of votes with 31,93% and 18,30% respectively

• Main Author: CASTILLO ARMIJOS, GABRIEL ALFONSO (author)
• Format: bachelorThesis
• Language: spa
• Published: 2020
• Subjects: ADMINISTRACIÓN PÚBLICA; REDES SOCIALES; ELECCIONES MUNICIPALES
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/23054