Proyecto de factibilidad para la creación de una empresa productora de tinta para impresora y su comercialización en la ciudad de Loja

The objective of this research is the implementation of a production and marketing of printer ink which allowed the application of different methods and techniques that allows the investigation , as the deductive method which is the more usual scientific method, which is characterized by four basic steps: observation and recording of all the facts: the analysis and classification of facts, the inductive derivation of a generalization from the facts, and the contrast, the inductive Method which part of particularly to reach is usually so by studying the various parts that comprise an assessment of the project failed to win the general conclusion as the feasibility of the project, the statistical method which consists of a set of procedures for management of qualitative and quantitative research data . This data management purpose is to check, in a part of the reality of one or more vertical consequences deduced from the general and specific objectives of the research. The use of these methods allowed to reach the culmination of this work and that to do had to follow the steps of understanding and application of the same show. The use of these methods allowed to reach the culmination of this work and that to do had to follow the steps of understanding and application of the same show. In market research conducted in the city of Loja, with a sample of 397 individuals and 14 trading Ink Printer; Weighted surveys used and have inferred the results and then perform market analysis , determining the Potential Demand of 44,822 people, 44,822 Requests Real people, Effective Demand 21,067 people , which used 105,333 bottles of ink printer, the Offer of 68,620 bottles of printer ink and unmet Demand 36,713 bottles Inkjet printer, which allowed us to determine that the project can and should be performed by the results obtained in the analysis of demand, supply and levels of marketing this product. The installed capacity of the project determines that the company will be able to produce 34,674 bottles of printer ink and whose capacity will be 20,804 used bottles of ink printer in which 60 % of capacity used to produce the first year that corresponds to 20,804 bottles of ink printer, plus the location of the same to be located in the city of Loja, in the streets and Ronin Melida Terán is determined. The production process requires the use of suitable equipment, which will be guaranteed to get a quality product at reasonable prices . Then determining the project engineering process diagrams, characteristics of operation and management, technical requirements as equipment, facilities, furniture and fixtures develops. Also an administrative study determined as a Limited Liability Company , and functional organizational structure to the hierarchical levels both Legislative, Executive, Consultant Level Support Assistant, Level Operational Level and the operating manuals, charts was performed; which served as a guideline for implementing a good organization, because it will have the following staff: Manager, a Secretary a Concierge - Guardian, one Accountant who will be part of the Administrative staff and operational staff distributed as follows: a Head production, Two Workers, and a seller. The project reaches an investment of $ 45,351.24 and will be funded with contributions from partners 56% of the total investment up to $ 25,351.24 and a loan to keep the project in Loja Bank will constitute 44% $ 20,000 corresponding to a 10 year term at 15 % annual interest. The financial evaluation shows the following results: According to the NPV of this project gives a positive value of $ 136,804.16, indicating that the project or investment is suitable. For this project, the IRR is 73.23 % and this value satisfactory to carry out the project, the time required to recover the original investment would be 1 year and 5 months for this project, the sensitivity values are lower than one therefore does not affect changes in project costs and revenues increased 28% and decreased by 25.26%, respectively, ie the project is not sensitive to these changes. Then the most significant findings and recommendations of the project arises

• Hoofdauteur: Espinoza Espinoza, Segundo Eustaquio (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2015
• Onderwerpen: FACTIBILIDAD; TINTA PARA IMPRESORAS; TIPOS DE TINTA; COMERCIALIZACIÓN
• Online toegang: http://dspace.unl.edu.ec/jspui/handle/123456789/8391