Proyecto de factibilidad para la implementación de un bar karaoke en la ciudad de Santo Domingo de los Colorados, de la provincia de Santo Domingo de los Tsáchilas

This project was developed in the city of Santo Domingo with the intention to offer the community a place to relax and enjoy the company of those we love, fighting somehow we accumulate stress in our work. In the methodology used different techniques and sources of information that were used during the development of the research are presented. As for market research surveys 383 was applied to the inhabitants of the area under study and concluded that there is great acceptance and demand for the product accordingly. The technical study we present the location, size, physical layout of the plant and the production process. This project has a useful life of five years, in terms of investment for the project is $ 18,789.30, which will be funded with equity and borrowed capital. Balance Point for the first year reaches 26.42% of the installed capacity and revenue of $ 26,943.76. The financial analysis states that the Net Present Value of the project is $ 61,123.24, that is to say a positive result on the rate proposal of 15.5% was obtained. The Capital Recovery Period is 2 years 11 months and 22 days, meaning that in the fourth quarter of the third year will be recovered the initial investment. The Benefit Cost Ratio is $ 1.53, meaning that for every dollar the company has 0.53 cents profit. As for the internal rate of return is 17.45% higher than the opportunity cost of capital, which shows the profitability of the project. The sensitivity analysis shows that this project supports an increase in the costs of 15.40% and a decrease in revenue of up to 15.75% indicating that it is convenient to implement it.

• Auteur principal: Eche Tejada, Luis Miguel (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2014
• Accès en ligne: http://dspace.unl.edu.ec/jspui/handle/123456789/15076