PROYECTO DE FACTIBILIDAD PARA LA CREACIÓN DE UNA EMPRESA PRODUCTORA Y COMERCIALIZADORA DE DULCE DE TORONCHE, EN LA CIUDAD DE LOJA

The aim of this research aims, the creation of a producer and marketer of fresh Toronche in the city of Loja, which will offer consumers a product made with raw materials of excellent quality, with a distinct flavor that currently it offers the market such as Toronche, which achieves the satisfaction of needs of our target market that is the city of Loja. In order to investigate the market applying different methods such as inductive and deductive method was performed; the same that helped us to analyze all the information gathered and then make a specific study to identify challenges and opportunities, as well as techniques such as survey and interview those involved in the consumption and distribution of such products. The use of these methods allowed to reach the culmination of this work, since to do so it had to follow the steps of implementation, understanding and demonstration of it. In the market study in the city of Loja, with a sample of 397 families and 8 distributors and sweet jams made from fruit; Weighted surveys have been analyzed and applied its conclusions and then make the market analysis, determining the potential demand Demand Real, Effective Demand and Supply and unmet demand for fresh fruit which allowed us to determine that 6 the project can and should run by the results obtained in the analysis of demand, supply and marketing levels for this product. The installed capacity of the project determines that the company is able to produce 691,200 bottles of fresh 250 grams and whose capacity utilization will be 166400 packages of 250 grams of sweet Toronche, which will occur in the first year 90% capacity utilization, also the location of it to be located in the city of Loja, in Jimbilla and Pedro de Leiva, sector La Banda (North) streets is determined. The production process requires the use of suitable equipment, which will guarantee for quality products and competitive pricing. Moreover, the project engineering process diagrams determining the characteristics of operation as well as the technical requirements such as machinery, equipment, facilities, etc. develops Also the administrative study determined as a limited liability company and functional organizational structure to the hierarchical levels, legislative, executive, consultant, assistant, operating as well as operating manuals and charts that were used to design a good structure is developed organizational, as it will feature the following personnel: manager, secretary-accountant, a janitor custodian, and the operating personnel is composed of two workers. The project reaches a 41.885,18 dollars investment and is financed with contributions from the partners and a loan that will keep the project with the 7 Bank of Loja $ 15,000 corresponding to 5 years, with semiannual payments and an interest rate of 15% . The financial evaluation presents the following results: according to the NPV of this project gives us a positive value of $ 56,919.80 US dollars indicating that the project or investment is convenient, and the recovery period indicates that RBC Capital investment recovered in 1 year 7 months and 1 day, which is suitable for our company. For this project, the IRR is 60.37% and this satisfactory value for the project and the sensitivity values are less than one, thus not affecting the project changes in costs and revenues increased by 12.90% and decreased in 10.24%, ie the project is not sensitive to these changes. Then the conclusions and recommendations of the project significant raise.

• Autor Principal: Reinoso Patiño, Irene Andreina (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: ADMINISTRACION DE EMPRESAS; PROYECTO FACTIBILIDAD CREACIÓN EMPRESA PRODUCTORA; COMERCIALIZADORA DULCE TORONCHE; EN LA CIUDAD DE LOJA
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/10700