Plan de Negocios para la Elaboración y Comercialización de Vinos en base de Frutas Tradicionales (mora, banano, membrillo, cacao y naranjilla); en el Cantón Chinchipe de la Provincia de Zamora Chinchipe.

This thesis called "BUSINESS PLAN FOR THE DEVELOPMENT AND MARKETING OF WINE BASED ON TRADITIONAL FRUIT (MORA, bananas, quince, cocoa and NARANJILLA); IN CHINCHIPE canton in the province of Zamora Chinchipe, "it was made in order to take advantage of the benefits and fruits of this land of eastern Ecuador through the proposed construction of a factory of wines based on traditional fruits in the canton Chinchipe, and thereby contribute to the economic development of this population, for the realization of this business plan to determine specific goals to achieve that goal is to be achieved was raised. The first objective is based on a study of market sectors Chinchipe Canton, for which the population survey was conducted of that canton with specific questions which allowed setting features to meet the needs of the town, also were interviewed local shops, liquor stores, supermarkets, etc., where wine and spirits are sold to meet competition in the market. The second objective aims to determine the appropriate technical requirements, which include all referring to the location of the production plant, your macro and micro location, operating manual processes with their respective flowchart, staff requirement for the plant, the investment required the technical and operational budget. The third target was based on the legal and organizational study, which are taken into account for the implementation of a project related to the 5 employment and corporate law, tax code, and company law, for which advice was sought from various sources. The fourth objective is focused on the financial study where the total investment required to implement this business was calculated, depreciation, cash flow, and relevant indicators stressing that an acceptable net present value USD 283,963.22 was obtained; an Internal Rate of Return of 41% which is higher than the rate of opportunity; in the period payback we can see that the will recover in 2 years, 3 months and 29 days, and a benefit cost of 0.42 cents for every dollar invested and finally the coefficient of sensitivity analysis which were positive; showing us that the "Business Plan wine based on traditional fruits" from financially viable in the Canton Chinchipe.

• Päätekijä: Núñez Abarca, Ángel Mauricio (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2016
• Aiheet: Plan de Negocios; organizacional; Estudio de mercado; implementación
• Linkit: http://dspace.unl.edu.ec/jspui/handle/123456789/12636