RUTA TURÍSTICA DE LA CIUDAD DE HUAQUILLAS, CANTÓN HUAQUILLAS, PROVINCIA DE EL ORO

In several countries around the world, tourism has become an important source of economic development, which is why it generates many positive reactions that make it a powerful instrument for tourism development and diffusion. In the southern region of Ecuador, we find the province of El Oro, also known as the banana capital of Ecuador, which has countless natural and cultural. Attractions that have allowed its people to develop projects to increase the flood of tourists. The City of Huaquillas is one of the main cities of the province of El Oro that has great cultural and natural wealth. Since Huaquillas is a border canton, and its main activity is commerce and fishing activity, it was important to develop the present research work, whose general objective was to "Design a Touristic Route to potentiate the socio-economic activity of the City of Huaquillas, of El Oro Province ". Likewise, three specific objectives were proposed; "Elaborate the tourist diagnosis of the city of Huaquillas.", For this fulfillment the analytical method was used, which served to carry out an in-depth analysis of the reality of each attraction and the fundamental relations of the tourist system that are manifested in the study area, and we obtained both positive and negative results to carry out our research; the inductive method, helped to study the particularities of the site in order to determine its social and economic impact on the tourist attractions of Huaquillas, as well as the techniques of direct observation and interview; In addition, the Diagnostic Matrix of Carla Ricaurte Quijano communities, Tourist Inventory (MINTUR) and Hierarchical Record sheets of tourist attractions, as well as the support of the Territorial Planning Plan of Huaquillas, which helped the collection of information: geographical, tourist, economic, political and social; finally the SWOT matrix was made to determine the current situation of the city. The second objective was also projected: "Propose a Tourist Route for the city of Huaquillas." The Synthetic Method was used to establish an analysis of the bibliographic results, as well as to demonstrate the facilities and difficulties presented in the city of Huaquillas, in addition, a (GPS) Global Positioning System was used to carry out the survey of the geographic coordinates of the tourist attractions, and to know exactly the times and distances between them; Likewise, strategies for the promotion and dissemination of the route were developed, where the design of flyers, triptychs, souvenirs (souvenirs), tour packages were elaborated, in addition, the proposal included the use of the attractive lifting cards of the Ministry of Tourism, the addition of pictograms along the route and the creation of tourism activities and services in the attractions, which served as a complement to the preparation of the route map, later a corporate brand was created taking into account the main elements that stand out within it, finally, established the name of the Tourist Route "El Conchal", with its respective itinerary and script. 5 Continuing with the established order; the third Objective was designed, "Socialize the results of the research work with the actors involved in the project" where the socialization of the results was summoned to the authorities and the population of the canton who directly or indirectly collaborated with the elaboration of the investigation, using in this objective the MARPP technique, which consists of three phases; the preliminary phase is made through an office addressed to Ing. Francisco Celi, Director of the Department of Education, Culture, Sports, and Tourism, requesting date for socialization; In the second phase, the results of the research work obtained on the development of the Tourist Route "El Conchal" were finally presented in the third phase. The result of the socialization determined that the Tourist Route "El Conchal" will contribute to the promotion of the tourist activity of the city. Finally, the conclusions and recommendations of the research work that indicate the importance of executing this project providing a contribution for the tourist improvement of the canton were presented. As conclusions, it was established that the city of Huaquillas has very important natural and cultural tourist attractions, but one of the limitations is the access to the different attractions and the lack of tourist promotion, in this way the respective recommendations were made which in the majority went to the Independent Non-centralized Government of the City of Huaquillas, to the owners of the shrimp farms and to the different Associations dedicated to the tourist activity, with regard to the improvement and benefits of new alternatives of promotion and tourist diffusion.

• Главный автор: Celi Enrriquez, Ariana Cristina (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2018
• Предметы: TURISMO; RUTA TURÍSTICA
• Online-ссылка: http://dspace.unl.edu.ec/jspui/handle/123456789/21011