Estudio de Factibildad para la creacion de una Empresa Comercializadora de Perfileria Metalica, en el Sur Oeste de la Ciudad de Loja

This study was conducted in the city of Loja, due to the need to create a marketing company of metallic profiles in the south west of the city of Loja in order to contribute to the construction of earthquake-resistant structures for the housing sector, therefore, the study called "FEASIBILITY STUDY FOR CREATING raised DISTRIBUTOR OF PROFILES A COMPANY IN SOUTH WEST OF THE CITY OF LOJA” The study is a review of the literature, where the conceptual references of the issues linked to the development of this research work. For the realization of the thesis was taken as basis methods and techniques that helped identify the study population, and learn through application level feasibility surveys for the creation of the company. In the market study two types of claims are quantified: the real demand was 43% and 73% effective demand indicators showed that percentage of the economically active population would agree to our product On the supply side interview technique was applied to twelve companies, these being company’s greater coverage and distribution of metal profiles inLoja. The technical study was then developed where size is represented the plant in relation to its installed and used, defined its macro capability and its micro location and the respective programs process flow for the marketing of products In the organizational study it found that the company will be legally incorporated as a Limited Company, will have a minimum duration period of 5 years and will have the company name "PROFILES LOJA" Cia. Ltda., The same that will be located in the city of Loja in the neighborhood Daniel Alvarez Miguel Burnet streets Morelos and Jose Marti. Similarly it was determined hierarchical levels and organizational charts with which began its work the company also manuals functions defined to have clear and defined the functions of the personnel working in it. This study was conducted in the city of Loja, due to the need to create a marketing company of metallic profiles in the south west of the city of Loja in order to contribute to the construction of earthquake-resistant structures for the housing sector, therefore, the study called "FEASIBILITY STUDY FOR CREATING raised DISTRIBUTOR OF PROFILES A COMPANY IN SOUTH WEST OF THE CITY OF LOJA” The study is a review of the literature, where the conceptual references of the issues linked to the development of this research work. For the realization of the thesis was taken as basis methods and techniques that helped identify the study population, and learn through application level feasibility surveys for the creation of the company. In the market study two types of claims are quantified: the real demand was 43% and 73% effective demand indicators showed that percentage of the economically active population would agree to our product On the supply side interview technique was applied to twelve companies, these being company’s greater coverage and distribution of metal profiles inLoja. The technical study was then developed where size is represented the plant in relation to its installed and used, defined its macro capability and its micro location and the respective programs process flow for the marketing of products In the organizational study it found that the company will be legally incorporated as a Limited Company, will have a minimum duration period of 5 years and will have the company name "PROFILES LOJA" Cia. Ltda., The same that will be located in the city of Loja in the neighborhood Daniel Alvarez Miguel Burnet streets Morelos and Jose Marti. Similarly it was determined hierarchical levels and organizational charts with which began its work the company also manuals functions defined to have clear and defined the functions of the personnel working in it. This study was conducted in the city of Loja, due to the need to create a marketing company of metallic profiles in the south west of the city of Loja in order to contribute to the construction of earthquake-resistant structures for the housing sector, therefore, the study called "FEASIBILITY STUDY FOR CREATING raised DISTRIBUTOR OF PROFILES A COMPANY IN SOUTH WEST OF THE CITY OF LOJA” The study is a review of the literature, where the conceptual references of the issues linked to the development of this research work. For the realization of the thesis was taken as basis methods and techniques that helped identify the study population, and learn through application level feasibility surveys for the creation of the company. In the market study two types of claims are quantified: the real demand was 43% and 73% effective demand indicators showed that percentage of the economically active population would agree to our product On the supply side interview technique was applied to twelve companies, these being company’s greater coverage and distribution of metal profiles inLoja. The technical study was then developed where size is represented the plant in relation to its installed and used, defined its macro capability and its micro location and the respective programs process flow for the marketing of products In the organizational study it found that the company will be legally incorporated as a Limited Company, will have a minimum duration period of 5 years and will have the company name "PROFILES LOJA" Cia. Ltda., The same that will be located in the city of Loja in the neighborhood Daniel Alvarez Miguel Burnet streets Morelos and Jose Marti. Similarly it was determined hierarchical levels and organizational charts with which began its work the company also manuals functions defined to have clear and defined the functions of the personnel working in it.conomic Survey in an investment of $ 222014 this investment is divided into fixed assets and working capital deferred seen. The investment financing will be solved as follows: 90% own capital is $ 200,000 and the remaining 10% financed by the credit union with Manuel Esteban Godoy amount of $ 22014 with a term of 5 years. The financial evaluation yielded the following results: The Value net present (NPV) is $111610 in the benefit cost was determined that for every dollar invested a profit of 43 cents will be obtained, the Recovery Period Capital will be 4 years Internal Rate of Return of the project is 39,99 being this value satisfactory for project implementation, Sensitivity Analysis allowed us to determine that our project supports an increase in costs of 7.5% and a decrease in revenues of 5,6% thus conclude that the project would not be sensible. With all the above aspects it is concluded that the implementation of the company "PERFÍLES LOJA CIA Ltda." Is feasible, therefore, its creation is recommended..

• Príomhchruthaitheoir: Granda Gonzalez, Patricio (author)
• Formáid: bachelorThesis
• Teanga: spa
• Foilsithe / Cruthaithe: 2017
• Ábhair: ADMINISTRACIÓN DE EMPRESAS; PERFILERÌA METÁLICA; FACTIBILIDAD
• Rochtain ar líne: http://dspace.unl.edu.ec/jspui/handle/123456789/18466