Elaboración de un plan de marketing para la empresa Dipor S.A ubicada en el cantón Loja provincia de Loja

Thisthesisentitled "DEVELOPMENT OF A MARKETINGPLANFOR THE COMPANYSADIPORLOCATED INCANTONLojaprovince" has as main objectiveto develop amarketing planfor the companyDIPOR, should determine the business objectivestoachievedetailingstrategies and actionsto beperformed toachievein one year,which has beenmade based ontheoreticalunderpinningsof Marketing Plansalso,the methodologyinthis studyis summarized in theuse of the followingmethods:Inductive,Deductiveanddescriptive; therecopi9laciondata andinformation useful forthe structuringof it isthematerializedby applyingthe following techniques:Interviewappliedthe Managerthat determinedthe strengthsand weaknessesSurvey conductedin a total of315customers and10 employeesthat allowedthemperform internalanalysis of the company; betweenthe main resultswere obtained: In its evaluation of the external factors of the company through the matrix of External Factors Evaluation of the weighted score was 2.68 which means that the company is responding excellently to opportunities against existing threats in the industry. The evaluation of internal factors of the company, carried out through the evaluation matrix of Internal Factors, afforded 2.76 weighted result meaning that maintains significant predominance of the strengths of weaknesses. Finally after having performed the analyzes was determined as central proposal four strategic objectives: − Maintain competitive prices to satisfy customers in order to retain existing and attract new customers − Select and make contracts with the respective media of widest circulation, tuning and allows coverage to publicize the goods DIPOR − Increase sales volume and add credit to customers of the company DIPOR activities. − Conduct training sales personnel to carry out their activities efficiently. Which are designed to promote the activities of marketing, sales and promotion of products manufactured with the same budget that totals the amount of 4.188.00; which is designed to do so within one year.Besides raising mission, vision and values and business philosophy for the company DIPOR. Once you start the Marketing Plan establish the company achieved the best product on the market lojano and win more customers because the goal of the Marketing Plan is to inform the population DIPOR product offers

• Hlavní autor: Puglla Cobos, Gladys Geovanna (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: PLAN ESTRATÉGICO; MARKETING; EMPRESA; MERCADOTECNIA
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/8419