Diseño de Señalética Turística de las Cabañas “San Marcos”, mediante la elaboración del Plan de negocios, para promover el turismo en el recinto Simón Bolívar, Cantón Gonzalo Pizarro, Provincia de Sucumbíos
The third source of resources for Ecuador, is constituted by tourism. This sector becomes an important item for the national economy, for contributing to economic development as a generator of employment and foreign currency. This factor is manifested in the generation of employment, improvement and...
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2018
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| 主题: | |
| 在线阅读: | http://dspace.unl.edu.ec/jspui/handle/123456789/19850 |
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添加标签 | 总结: | The third source of resources for Ecuador, is constituted by tourism. This sector becomes an important item for the national economy, for contributing to economic development as a generator of employment and foreign currency. This factor is manifested in the generation of employment, improvement and infrastructure, incorporation of basic services, among others; this becomes not only a great challenge for the administration but also an opportunity for the localities that have seen tourism as an economic alternative. At the same time, in rural sectors the inadequate management that has been applied for a long time is observed, evidenced in the deficient use of the tourist resources without taking into account their deterioration. Through a survey carried out in the place of study, it was possible to confirm the absence of a tourist diagnosis and several shortcomings that do not allow the tourist development of the Simón Bolívar site, that is why it set forth feasible objectives that allow identifying the tourist resources of the sector. The main objective of this thesis is to carry out a local tourist diagnosis of the Simón Bolívar site and the signaling proposal for the San Marcos Cabins located in said precinct; For this, three specific objectives were set: First Objective: Carry out the tourist diagnosis of the San Marcos Cabins located in the Simón Bolívar site of the Gonzalo Pizarro canton, Sucumbíos Province. Second Objective: Prepare the signage proposal for the San Marcos Cabins located in the Simón Bolívar site of the Gonzalo Pizarro canton, Sucumbíos Province. Third Objective: Socialize the tourism signage proposal of the San Marcos Cabins located in the Simón Bolívar site of the Gonzalo Pizarro canton, Sucumbíos Province. This investigation involved methods such as deductive facilitating an investigation with logical sequence, the analytical method for the decomposition of the internal characteristics of the components of the tourist system and the synthetic one to order and reconstruct all the decomposed. It was also essential to use some research techniques such as direct observation where an inventory of Tourist Sites of the Simón Bolívar site was prepared, using the methodology of the Ministry of Tourism and precision technical instruments; the interview whose objective was the collection of the necessary information from the study site; Finally, it should be emphasized that for the fulfillment of the third objective, the MARPP technique was used, which consisted of a participatory workshop for the socialization of the present proposal. Culminating with the situational tourism diagnosis, it is considered among the conclusions that the Simón Bolívar enclosure possesses great natural and cultural tourist attractions that can attract several visits. On the other hand, the signage proposal was made for the San Marcos Cabins in order to implement a better guide for tourists or visitors. |
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