Análisis de los insights en el proceso de compra del consumidor generacional; baby boomers, x, millennials, y z de la ciudad de Loja
The consumer's mind is a universe to discover, which directly influences their purchasing behavior, which is why the main objective of this curricular integration work is to analyze the insights in the generational consumer purchasing process; baby boomers, x, millennials, and z from the city o...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | https://dspace.unl.edu.ec/jspui/handle/123456789/27816 |
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