Análisis de los insights en el proceso de compra del consumidor generacional; baby boomers, x, millennials, y z de la ciudad de Loja

The consumer's mind is a universe to discover, which directly influences their purchasing behavior, which is why the main objective of this curricular integration work is to analyze the insights in the generational consumer purchasing process; baby boomers, x, millennials, and z from the city o...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Cuenca Cuenca, Mishell Joselyn (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2023
Gaiak:
Sarrera elektronikoa:https://dspace.unl.edu.ec/jspui/handle/123456789/27816
Etiketak: Etiketa erantsi
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