Plan de Negocios para la Propuesta de Implementación de una nueva línea de ropa para mujer; Camisetas Minimalistas, en la empresa Elegant Pier’s del cantón Macara, provincia de Loja.

The objective of this thesis was the elaboration of a business Plan for the proposed implementation of a new line of women's clothing; minimalist shirts, in the company Elegant Pier's in Macara, province of Loja. For this, it was necessary the use of procedures and theories that guided the research work, in order to obtain information, quantitative, inductive, deductive, descriptive, analytical methods were used and information gathering techniques were applied, such as direct observation, survey and interview. To carry out the field work, first, a sample of 380 surveys was determined, applied to women from Loja in the age range of 15 to 29 years; also, 6 bidders and the company's manager were considered as the target population. With the information obtained, a SWOT analysis and a market study were carried out; the first as a strategic tool to determine the current situation of the company and the second to know the demand and supply of the product. As a result, the company, mainly for the new line, should take advantage of the fact that it has experienced personnel that favors productivity, as well as the use of internet as a competitive advantage, giving it a wide variety to advertise the brand, since the market study determined an unsatisfied demand of 111,452 minimalist T-shirts for the first year. On the other hand, the technical study established a production capacity of 7800 minimalist T-shirts in the first year, which translates into 650 per month, of which 60% are preferably classic and 30% printed, i.e. 390 and 260 units respectively. Also, the redistribution of the plant was carried out, optimizing and taking advantage of each space, and for the commercialization of the product, it was decided to have a store in the city of Loja. The organizational structure was also proposed, and a structural and functional positional organization chart was designed, as well as the manuals of functions for the job positions. The economic study determined the initial investment in fixed assets, deferred assets and working capital, the amount of which is $15,578.05, which is detailed in the budgets, 10 with 64.19% financing from a financial institution (Ban Ecuador), with an interest rate of 11.25% per annum, paid in semiannual installments. The total production cost for the first year was $47,108.69, of which $27,795.16 for the classic T-shirts, which allowed us to establish a unit cost of $5.94, which, assigning the initial profit margin of 30%, gives a PVP of $7.72. For the printed products, the production cost is $ 19,313.53 with a unit cost of $ 6.19, which assigning a 30% profit margin, gives a PVP of $ 8.05, resulting in income of $ 36,129.60 and $ 25,116.00 for each style respectively, taking into account that the profit was increased by 3% for each following year. The profit and loss statement and the break-even point were also prepared, which indicates that the company should work at 50.23% of the installed capacity and should have sales for the value of $ 30,764.74 in order not to have losses or profits. Finally, the financial evaluation determined an NPV of $ 13,996.06, an IRR of 54.28%, while the benefit-cost ratio is $0.33 ctvs., for every dollar invested. Likewise, the PRC is 2 years, 7 months and 10 days and the sensitivity analysis indicated that Elegant Pier's will be able to work with an increase in costs of up to 17.44% and a decrease in income of 12.71%.

• Yazar: Bautista Castillo, Jessica Paulina (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2021
• Konular: ADMIISTRACIÓN DE EMPRESAS; PLAN DE NEGOCIOS
• Online Erişim: https://dspace.unl.edu.ec/jspui/handle/123456789/24153