Estudio de los factores necesarios para la elaboración de la marca turística de la parroquia Malacatos del cantón Loja.
The research carried out focuses on identifying the essential elements for the creation of an attractive tourist brand for visitors in the Malacatos parish of the Loja canton. The tourist potential of the parish was analyzed, and based on this analysis, an investigation was carried out to identify t...
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
| Argitaratua: |
2024
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| Gaiak: | |
| Sarrera elektronikoa: | https://dspace.unl.edu.ec/jspui/handle/123456789/30435 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | The research carried out focuses on identifying the essential elements for the creation of an attractive tourist brand for visitors in the Malacatos parish of the Loja canton. The tourist potential of the parish was analyzed, and based on this analysis, an investigation was carried out to identify the factors that will be part of the tourist brand for the parish. The general objective is to determine the factors for the development of the tourist brand for the Malacatos parish, to achieve this, two specific objectives are proposed, the first is to identify the tourist potential for the composition of the tourist brand for the Malacatos parish and the second is to establish the factors that will be part of the composition of the tourist brand for the Malacatos parish. The Branding manual for tourist destinations of the World Tourism Organization was used as a methodology, as well as the bibliographic review of the PDyOT of Malacatos and the inventory sheets of tourist attractions of the MINTUR. An interview was also carried out with local actors and the survey was applied to tourists who visit Malacatos, in addition to carrying out a SWOT analysis of the destination. The results of the study indicate that some key factors for creating the tourism brand of Malacatos parish include the promotion of its natural and cultural landscapes, the identification of its unique values, and the improvement of accessibility and tourism infrastructure. The importance of collaboration and joint work between local actors and authorities to promote tourism development in the parish is also highlighted. It can be concluded that the Malacatos parish has the essential elements to develop a distinctive tourist brand, including its natural landscapes and its rich culture. These attractions are essential to diversify and enrich the destination. |
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