“PROYECTO DE INVERSIÓN PARA LA PRODUCCIÓN DE VINO ARTESANAL EN VIÑEDO DOÑA GLORIA DE LA PARROQUIA CHUQUIRIBAMBA Y SU COMERCIALIZACIÓN EN LA CIUDAD DE LOJA”
A feasibility project allows to assess the market acceptance and viability of a new product in the market, considering technical, financial and commercial aspects. In this case, the study focuses on the production and marketing of artisanal wines made form fruits such as blackberries, strawberries,...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2025
|
| 主題: | |
| オンライン･アクセス: | https://dspace.unl.edu.ec/jspui/handle/123456789/32212 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
タグ追加 | 要約: | A feasibility project allows to assess the market acceptance and viability of a new product in the market, considering technical, financial and commercial aspects. In this case, the study focuses on the production and marketing of artisanal wines made form fruits such as blackberries, strawberries, pears, and greengage in Chuquiribamba parish, Loja province. The research objectives include conducting a market study to identify demands, designing a digital marketing plan to position the product, structuring the business organization, and developing a technical and financial study to evaluate the project’s viability. Methodologically, this research adopted a quantitative approach with a deductive method, characterized by an exploratory- descriptive and non-experimental design. The study population included residents from Loja whose age is between the 18 and 65 years old, with a calculated sample of 399 surveys to be administered. Among the most relevant results, an unmet demand of 1,088,462 units per year was identifies, while installed capacity reaches 22,400 units per year. the required investment amounts to $74,002.03, with total costs for the first year of $105,646.51 and a unit production cost of $4.72, compared to a retail price of $6.00, generating projected revenues of $134,488.00. Cash flow for the first year is estimated at $20,300.73, and financial indications show an NPV of $20,300.73, and financial indicators show an NPV of $7,481.26, an IRR of 14.99%, a PRC of 4 years, 7 months, and 7 days, and an RBC of $0.19. These results confirm that the implementation of this investment project in the production and marketing of artisanal wines in Chuquiribamba is feasible and offers a positive outlook for its long-term development. |
|---|