“Puesta en Valor de los Principales Atractivos Turísticos de la Parroquia Santiago del Cantón Loja de la Provincia de Loja

The Santiago parish has a great natural and cultural wealth that has not been used in the tourist field, Santiago is one of the parishes that has a great cultural history and that maintains a relation with the natural environment, for that reason the importance of developing a work Of research based on the enhancement of the main tourist attractions of the parish, assigning importance from a series of points of view: aesthetic, social, cultural and economic, exposing planned and controlled tourism as a real alternative to increase income for , First, the care of the same resource and, second, for the community as a dynamizer of the local economy in the long term. With this background, the development of the present research work has as; General objective; To contribute to the tourist development by means of the Valuation of the main tourist Attractions of the parish Santiago del Cantón Loja of the Province of Loja ", and with its. Specific objectives, the first one consisted of: To diagnose the current tourist situation of the Santiago del Cantón parish Loja Loja, the historical method was used to facilitate the management of primary sources and other evidence to investigate past and relevant events of the place for which Some bibliographical sources such as theses, investigative works and studies related to the tourist resources of the parish were also taken into account Santiago also used the analytical method to describe the environment of the current situation of the different tourist sites and their infrastructure and for this The matrix of Carla Ricaurte was developed that provided the information corresponding to the diagnosis together with the scientific method that contributed to know the internal and external problems of the parish. The information collected was recorded, in descriptive forms, summary and hierarchy of tourist attractions of MINTUR through which it was possible to evaluate the current status of attractions and the level of hierarchy obtained from the application of these fiches, through the Which were identified the tourist attractions to be taken into account in the proposal; With the realization of a participatory workshop with the collaboration of authorities, involved in the tourist activity and community was built the same matrix that then with the diagnosis and the interviews applied served to establish the SWOT matrix, to finally determine the strategic objectives for the proposal. In the second objective, it was considered: "To elaborate the value of the main tourist attractions of the parish of Santiago del Cantón Loja of the Province of Loja", for which priority was given to information on the attractions considered for the valorization, using The methodology of fichas for inventory of tourist attractions, also was used the descriptive method that allowed to detail in a real way the environmental and tourist elements that conform our study object together with the field work, the design of the proposal of the putting was formulated In value for which 5 technological means were used like Programs of edition of photos Adobe Photoshop, program of design Adobe Illustrator that allowed the design of the same and for the signage was taken into account the methodology of the MINTUR. Finally, in the third objective: "Designing the valorization of the tourist product elaborated of the main tourist attractions of the Santiago del Cantón Parish of the Province of Loja", it was considered that once the proposal established according to the criterion and study Of field made by the thesis analytical method was proceeded to seek the indicated way of promoting the strategies obtained in the second objective and to make known through several channels the same. Likewise, the MARPP (Rapid Analysis and Participatory Planning Method) technique was used in its three phases, Previa, Execution and Results, which were fundamental for the development of the participation workshop where the proposal was presented and conclusions and recommendations were obtained Of the participants. As conclusions of the research carried out, the lack of tourist information on the main attractions mentioned above, lack of support by the local authorities for the promotion and dissemination of tourist attractions was discovered. The value added in this project will be used for the promotion and dissemination of the attractions, with the result that Santiago will be possessed as a tourist destination for the visitor and jointly improve the economic activity of the place and therefore the quality of life of the People In addition, the proposal will allow the identification of the community as a place that preserves its relationship with the environment and has preserved its customs and traditions that have been inherited, so it is intended to achieve with this project an increase in the demand of visitors who contribute to the Increase of the economy of the site for which specific and precise information is provided regarding the hotel infrastructure and food and beverages, such as entertainment establishments that exist in the Parish. Finally, it is recommended to the GAD of the Santiago parish, to the Tourist Unit of the Municipality of Loja and to MINTUR, that training workshops be held for people involved in the tourist field and citizenship in general, such as the linking of authorities and population to The creation of innovative tourism projects that have the parish as a tourist destination to be visited, as well as the promotion and dissemination of tourism aimed at empowering and possessing the Parish as a tourist destination in the Canton and Province of Loja.

• Hoofdauteur: Cabrera Morocho, María Fernanda (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2017
• Onderwerpen: TURISMO; ATRACTIVO TURÍSTICO; PARROQUIA SANTIAGO; DIFUSIÓN TURÌSTICA
• Online toegang: http://dspace.unl.edu.ec/jspui/handle/123456789/17819